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Planning a “Responsible Gaming” Campaign in Singapore

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Planning a “Responsible Gaming” Campaign in Singapore
Planning a “Responsible Gaming” Campaign in Singapore Introduction This report focuses on the gambling activities and prevalence of problem gambling in Singapore, with emphasis on the entrance of our first two Integrated Resorts (IRs). IR is a euphemism used in Singapore for the casino-based vacation resort. There are currently two licensed casino operators at Marina Bay Sands (MBS) and Resorts World Sentosa (RWS), which began their operations since 2010. The other legalized gambling operator is Singapore Pools, a subsidiary of the Singapore Totalisator Board (Tote Board). Singapore Pools was set up by the government in 1968 to hold down the illegal gambling that was rifle in the 1960s by providing a legalized channel for betting (gambling). The government’s decision to welcome casino operation had sparked much criticisms and debates amongst the Parliament and Singaporeans. The negative social impact of casino gambling and undesirable activities associated with gambling, such as money laundering, increased organized crime and risk of gambling addiction, were the top concerns. Counselling centres in Singapore have been seeing more cases of problem gambling since the first casino opened, with approximately 10% increase of people seeking help. (Cheney, 2010). Callers to National Council on Problem Gambling (NCPG) helpline has doubled in two months since the IRs opened (Bet Asia, 2010). Problem gambling is widespread in many countries and has become an international problem that need attention in controlling its negative impact to the society. Studies suggested that there are certain demographic characteristics associated to individuals developing problem gambling, especially in Asian cultures towards the Chinese (Tian &

COM301 PUBLIC RELATIONS TMA 01 – JULY PRESENTATION

Narmrata, 2007). In view that Singapore population comprises almost 75% of Chinese, I have limited the research and targeting the Chinese for this campaign. The purpose of this “Responsible
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