Planning marketing activities
Assessment activity 1
Planning marketing activities
Part A
1. Rate the importance of each of the following customer needs for a product or service sold by your organization, or an organization you are familiar with. The rating scale is one (vey unimportant) to 10 (very important).
Product or service:
Importance of the customer
Customer need
1
2
3
4
5
6
7
8
9
10
Safety needs
*
Performance needs
*
Aesthetic needs
*
Social needs
*
Economy needs
*
Durability needs
*
Customer service needs
*
2. Conduct a situation analysis for your organization, or an organization you have researched, by preparing a report with the following sections:
Organizational analysis
The first component is the expansion of the gaming audience and drawing in new people. The company’s most recent endeavour, the Wii console has been very successful in attracting user who traditionally would not have played video games. Another example of how they have expanded their audience is through the Nintendo DS. They were able to appeal to the female audience through the Nintendo’s game, and were able to appeal to an older audience through the Brain Training game. The second component of the vision is devotion to the entertainment business. This is reflected by the company’s attitude to the collaboration of its employees. The company is a strong advocate of allowing different employee groups, such as engineers and programmers. The result of this collaboration is that groups work on products and no single person takes credit for product. The third aspect of the company’s vision is risk and the encouraging of employees to make creative decisions to challenge the notion of what a video game is capable of being.
Customer analysis:
Identify the major customer segments by preparing the following analysis (for each complete only the
Planning marketing activities
Part A
1. Rate the importance of each of the following customer needs for a product or service sold by your organization, or an organization you are familiar with. The rating scale is one (vey unimportant) to 10 (very important).
Product or service:
Importance of the customer
Customer need
1
2
3
4
5
6
7
8
9
10
Safety needs
*
Performance needs
*
Aesthetic needs
*
Social needs
*
Economy needs
*
Durability needs
*
Customer service needs
*
2. Conduct a situation analysis for your organization, or an organization you have researched, by preparing a report with the following sections:
Organizational analysis
The first component is the expansion of the gaming audience and drawing in new people. The company’s most recent endeavour, the Wii console has been very successful in attracting user who traditionally would not have played video games. Another example of how they have expanded their audience is through the Nintendo DS. They were able to appeal to the female audience through the Nintendo’s game, and were able to appeal to an older audience through the Brain Training game. The second component of the vision is devotion to the entertainment business. This is reflected by the company’s attitude to the collaboration of its employees. The company is a strong advocate of allowing different employee groups, such as engineers and programmers. The result of this collaboration is that groups work on products and no single person takes credit for product. The third aspect of the company’s vision is risk and the encouraging of employees to make creative decisions to challenge the notion of what a video game is capable of being.
Customer analysis:
Identify the major customer segments by preparing the following analysis (for each complete only the