Planning Charity Soccer Event
|Table Of Contents |
|Executive Summary |
So All Kids Can Play!
The goal of our project is to host a charity football match in Toronto for the summer of 2012. Two international world class teams will partake in a friendly game to raise money and awareness for KidSport Canada, a national non-for-profit organization. Funds raised through the charity event will be used to give kids the opportunity to experience the positive benefits of organized sports and remove financial barriers that prevent them from doing so. Our main goals are to promote and raise a minimum of 100,000 dollars towards the charity and having the exclusivity of bringing more teams on a perpetual basis. While the event itself will only last one day, there is a great deal of preparation to take place. Assuming the teams have agreed to participate in the match, the majority of our time will be spent on; finding a venue, planning the event, obtaining sponsorships from different industries and gaining exposure through broadcasting, telecommunications and mass media. We will also be working on identifying our stakeholders and managing all aspects of communication between them and guaranteeing that the proper permits are met to uphold the law. The event is expected to take-off in August of 2012, leaving us with roughly six months of major planning.
While this event is expected to be an expensive project to complete, we are relying on the sponsorship and support from large athletic companies that have been involved for numerous years with the teams that are participating i.e. Nike, Adidas. We are also hoping for support from the local Toronto communities to raise awareness, help donate, and advertise the event
|Executive Summary |
So All Kids Can Play!
The goal of our project is to host a charity football match in Toronto for the summer of 2012. Two international world class teams will partake in a friendly game to raise money and awareness for KidSport Canada, a national non-for-profit organization. Funds raised through the charity event will be used to give kids the opportunity to experience the positive benefits of organized sports and remove financial barriers that prevent them from doing so. Our main goals are to promote and raise a minimum of 100,000 dollars towards the charity and having the exclusivity of bringing more teams on a perpetual basis. While the event itself will only last one day, there is a great deal of preparation to take place. Assuming the teams have agreed to participate in the match, the majority of our time will be spent on; finding a venue, planning the event, obtaining sponsorships from different industries and gaining exposure through broadcasting, telecommunications and mass media. We will also be working on identifying our stakeholders and managing all aspects of communication between them and guaranteeing that the proper permits are met to uphold the law. The event is expected to take-off in August of 2012, leaving us with roughly six months of major planning.
While this event is expected to be an expensive project to complete, we are relying on the sponsorship and support from large athletic companies that have been involved for numerous years with the teams that are participating i.e. Nike, Adidas. We are also hoping for support from the local Toronto communities to raise awareness, help donate, and advertise the event