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Planned Obsolescence

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Planned Obsolescence
Planned obsolescence is the industrial tactic of designing, manufacturing, and distributing a product with an inadequate lifespan, as so it will become obsolete specifically to force the consumers to buy the latest generation of said product. These products are put into practice before the next generation is even fully functional; companies like Apple are most famous for doing this. Planned obsolescence has been in use since the beginning of the Great Depression and for the past eighty years the ethical grounds of companies and the reliability of their products has been argued. As 20th century economist Victor Lebow says in his article on consumer capitalism, Price Competition in 1955:
Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfactions, our ego satisfactions, in consumption… We need things consumed, burned up, worn out, replaced, and discarded at an ever increasing pace. (Lebow, Price Competition in 1955)

Planned obsolescence goes hand and hand with conspicuous consumption, the act of spending money to acquire luxury goods and services in order to publicly exhibit ones economic power. The 1950s was a time of immense consumption of household goods and services. Tupperware and kitchen appliances were products of vast majority that persistently improved and with conspicuous consumption, was bought. Car commercials today take advantage of American consumers with their annual announcements of new models. Every model is designed with the motive it will be bought. A model only a year older than the one previous can be expected now to include an MP3 playing stereo with hands free cell phone capabilities as well as higher miles per gallon and durability. Although the auto industry is trusted most with reliable products they are still infamous for their use of technical obsolescence. Technical obsolescence is when the cost of repairs is



Cited: "Consumerism: Planned Obsolescence - New Vision Ireland." New Vision Ireland. NVI, n.d. Web. 10 June 2012. <http://www.newvisionireland.org/consumerism-planned-obsolescence.html>. "HOT Web Resource for Computer Info, Maintenance , Information Technology, Security, Training, Outsourcing: Blu-Ray." http://www.computerinfoweb.com. Computer Info Web, n.d. Web. 10 June 2012. <http://www.computerinfoweb.com/computer_electronics/Blu_Ray.php>. Howard, Brian C. "Planned Obsolescence: 8 Products Designed to Fail." The Daily Green. The Daily Green, Aug. 2011. Web. 10 June 2012. <http://www.thedailygreen.com/environmental-news/latest/planned-obsolescence-460210>. Koep, Gregg. "Not Buying Anything." Notbuyanything.com. Not Buy Anything, 30 Mar. 2012. Web. 10 June 2012. <http://notbuyinganything.blogspot.com/2012/03/pyramids-of-waste-planned-obsolescence.html>. Lebow, Victor. "Price Competition in 1955." Journal of Retailing Spring 1955 (1955): n. pag. Print. < http://classroom.sdmesa.edu/pjacoby/journal-of-retailing.pdf> "Printing Monochrome Pages Using a Color Printer." Castle Ink Cartridges. Ed. Adam Haigh. N.p., 16 Feb. 2010. Web. 10 June 2012. <http://www.castleink.com/_a-printing-mono-on-color-printer.html>. Úbeda, Joan. "The Cutting Edge." News. The Cutting Edge, 21 Mar. 2011. Web. 10 June 2012. <http://www.thecuttingedgenews.com/index.php?article=51586>. Gardner, David. "Steve Jobs’ Secret Legacy: Dying Apple Boss Left Plans for Four Years of New Products." Mail Online. Daily Mail, 8 Aug. 2011. Web. 14 June 2012. <http://www.dailymail.co.uk/news/article-2046397/Steve-Jobs-dead-Apple-boss-left-plans-4-years-new-products.html>.

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