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Planned Behavior Theory

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Planned Behavior Theory
Another study that explores a different dynamic of the Theory of Planned Behavior is Brouwer and Mosack’s study called “Expanding the theory of planned behavior to predict healthy eating behaviors: Exploring a healthy eater identity” (2014). Brouwer and Mosack’s approach tested the efficiency of healthy eating behaviors by looking at an individual’s healthy eater identity, which is one’s personal meaning of what he or she believes is healthy and how to carry it out (2014). This quantitative study design, which was approved by the university’s institutional review board, consisted of 79 adult women that varied in ethnicity, age (ranged from 18-53 years old), relationship status, and dietary habits (excluding women with a history of eating disorders
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