Plan Marketing Activity of Unicef

Topics: Marketing, United Nations, Poverty Pages: 5 (838 words) Published: December 12, 2012
1) About UNICEF

UNICEF works in over 190 countries to promote and protect the right of children. The world’s largest provider of vaccines for developing countries. UNICEF supports child health and nutrition, clean water and sanitation, quality basic education for all boys and girls, and protection of children from violence, exploitation, and HIV. UNICEF has the global authority to influence decision –makers and the variety of partners at grassroots level to turn the most innovative ideas into reality. That makes UNICEF unique among world organsations, and unique among those working with young. All it works is funded by the voluntary contributions of individuals, businesses, foundations and governments. Through contact with UNICEF, the lives of millions of children have been changed for the better.

Previous & current marketing strategies

2) Previous & current marketing strategies

By reading the three articles I listed above, ii is very clear what UNICEF has been up to. Their main goal as of right now, is establishing many partnership deals. They have partnered with many organizations including Ikea, Pampers, and even Malaysian Government.

-To protect mothers against neonatal tetanus (when a baby is born in unsanitary conditions)

-To delivery toys to Haitian children, Ikea the international Swedish furnishings company donated the toys, valued about $140,000. Unicef added hygiene kits to the delivery to encourage recipients to wash their hands. The toys offer important opportunities for play and creative expression, and the hygiene kits will help protect them from cholera and other dangerous diseases.

Malaysian Government
-To address child poverty in Malaysia. Child poverty is complex, but the goal in addressing it is clear. This partnership is ensuring all children, including those living in poverty circumstances, to develop their full potential and chart their own futures.

3) SWOT – Organization

4) Legislation

* Children and Young People Act 2008 (ACT)
(NOTE: Not all provisions are in force)
* Commission for Children and Young People and Child Guardian Act 2000 (Qld) * Education (General Provisions) Act 2006 (Qld)

* Public Health Act 2005 (Qld)
* Adoption of Children Act 1964 (Qld)
Family Law Act 1975 (Cth)

5) Analysis

United Nations International Children's Emergency Fund (UNICEF) is a nonprofit organization, principally engaged in providing emergency food and healthcare to children all over the world. It also promotes the equal rights of women and girls, and supports their full participation in the development of their communities. UNICEF operates in the field of clean water and sanitation, adolescence emergencies, nutrition, immunization, child survival and development, malnutrition, childhood illness and child abuse. UNICEF works with a broad range of local, national and international partners to realize the educational and gender-equality goals established in the Millennium Declaration 6 and the Declaration on Education for All. UNICEF is a part of United nations General Assembly. Through its country programs and national committees, UNICEF has operations in 190 countries, spread across the world. UNICEF is headquartered in New York, the US.

Part 2.

1). Think of a Marketing Idea

IKEA - UNICEF soft toy promotion

NEW YORK, 18 November 2005 - In the spirit of the holiday season, all IKEA stores worldwide will donate one euro for each soft toy sold in its 200 stores from November 19 through 24 December 2005 to support UNICEF and Save the Children programmes for children in impoverished countries. Following the success of the Brum Bear fundraising campaign, this promotion ‘One euro is a fortune… A child's smile...
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