Plain Packaging on Cigarettes ? Is It Necessary

Topics: Tobacco, Cigarette / Pages: 7 (1681 words) / Published: Jan 26th, 2011
Tobacco laws have started as early as the 1970s (ACOSH, 2010). Government has implanted laws, such that of the Tobacco Act (1987), which goals are to discourage the smoking of tobacco, encouraging non-smokers; in particular young people to not start smoking, to limit the exposure of children and young people to the persuasion of smoking, to encourage and assists smokers to give up smoking, and finally the promotion of good well being and illness prevention. The tobacco act of 1897, had over the years since, been reformed, and it seems like there is no stopping now. To further reinforce its initial goal, recently the Australian government reformed this Tobacco Act. The Australian government had announced, the 25% increase in tobacco tax, plain packaging on tobacco products to be implemented in the near future of 2012, ban on tobacco advertisement on the internet, as well as major increase in funding for tobacco media campaigns (ACOSH, 2010). The implementation of plain packaging on tobacco products of the announcement fueled a major debate with very opposing views. Those against tobacco plain packaging bring up issues of illicit trading, trademark rights, and lack of evidence; that plain packaging would in fact reduce cigarette consumptions (PMI, 2010). On the contrary, anti-smoking groups and health advocates, such as World Health Organizations (WHO), Cancer Council Australia (CCA, 2010) fully supports the new reformation to the Tobacco Act. They argue that plain packing would make cigarettes less appealing, and eliminates any last straw of advertisements, which the tobacco companies have put in placed, to begin with, to promote consumption of their tobacco products.

Firstly, Tobacco Companies argue that plain packaging implementation is an unintelligent move on the government. Tobacco companies propose that plain packaging would promote illicit trading. Philip Morris international (PMI), one of the leading international tobacco companies views are

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