INTRODUCTION
A motorcycle (also called a motorbike, bike, or cycle) is a single-track, engine-powered, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.
Motorcycles are one of the most affordable forms of motorised transport in many parts of the world and, for most of the world 's population, they are also the most common type of motor vehicle. There are around 200 million motorcycles (including mopeds, motor scooters and other powered two and three-wheelers) in use worldwide, or about 33 motorcycles per 1000 people. As of 2002, India with an estimated 37 million motorcycles/mopeds was home to the largest number of motorised two wheelers in the world. China came a close second with 34 million motorcycles/mopeds.
Motorbikes are considered as heartthrobs in the modem automotive world. Bikes are conventional for those who cannot afford to buy themselves as car. It would not be an overstatement that 90percent of people who step into their professional lives and start earning, buy a motorbike as a means of transportation. They can take their feel on the ground and flutter away on their vehicles. Transportation of two wheeler from a product for urban middle class in eighties and earlier to the most favorite mode of personal, to all customer classes is quiet amazing.
The motorbikes are economical in many ways. Some third world . countries have started producing their local scooters and bikes so that almost any person who manages to save a little amount of money can afford a scooter easily. Motorbikes are hard to assemble and there are people who have managed to build their own bikes. A motorbike does not consume much of fuel as cars do and they can easily adjust themselves between the cars in the parking lot.
The world 's largest market is in China followed by India. Bikes
Bibliography: Marketing Management - PHILIP KOTLER Customer satisfaction - VINOD Web sites www.kvrgroup.co.in www.bajaauto.com