Placebo Effects of Marketing Actions

Ruminating about Placebo Effects of Marketing Actions Author(s): Baba Shiv, Ziv Carmon, Dan Ariely Source: Journal of Marketing Research, Vol. 42, No. 4 (Nov., 2005), pp. 410-414 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/30162391 . Accessed: 21/03/2011 12:36
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BABA SHIV, ZIV CARMON, and DAN ARIELY*
In Shiv,Carmon,and Ariely thatmar(2005), the authorsdemonstrate actions such as price promotions and advertising evoke consumer keting whichcan alterthe actual efficacy the marketedproduct, of expectations, a phenomenon they call "placebo effectsof marketing actions." In this build on the preceding commentaries and refinetheir rejoinder, they framework account more fullyfor

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