Pizzahut
Pizza Hut Case Study: Repositioning Fast Food as Healthy
Description: This report on Pizza Hut forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is looking to move its UK business away from the traditional fast food image and create a healthier experience for its customers.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
Contents: CATALYST
SUMMARY
ANALYSIS
Pizza has obtained a substantially unhealthy image in the UK 2
Despite the origins of pizza it has become wholly unhealthy in the eyes of some consumers 2
A healthy pizza is still a reality but is relatively unpopular with consumers in a restaurant setting 3
Many consumers accommodate pizza as an occasional indulgence 3
Pizza Hut has introduced a range of pasta options to its menu 4
The pasta menu was extended at UK Pizza Hut outlets in October 2008 4
Pasta can be incorporated in a range of healthy meals 5
Pasta has price advantages for consumers 5
Pizza Hut has strived to improve its restaurant experience 5
A large marketing push was undertaken in order to promote the pasta menu at Pizza Hut 6
Some stores are rebranded as Pasta Hut to publicize the new menu 6
An online poll was set up to determine the permanent name of the chain 7
APPENDIX
Case study series 8
Methodology 8
Secondary sources 8
Further reading 8
Ask the analyst 8
Disclaimer 9
List of Figures
Figure 1: Consumers are concerned about several components of their diet, many of which are present in abundance in a typical pizza served at a restaurant 2
Figure 2: Creating a healthy pizza involves some alterations during cooking that are more likely to be undertaken at home rather than in a
Description: This report on Pizza Hut forms part of a series of case studies, which explores business practices across a variety of disciplines and business sectors. It looks at how the company is looking to move its UK business away from the traditional fast food image and create a healthier experience for its customers.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
Contents: CATALYST
SUMMARY
ANALYSIS
Pizza has obtained a substantially unhealthy image in the UK 2
Despite the origins of pizza it has become wholly unhealthy in the eyes of some consumers 2
A healthy pizza is still a reality but is relatively unpopular with consumers in a restaurant setting 3
Many consumers accommodate pizza as an occasional indulgence 3
Pizza Hut has introduced a range of pasta options to its menu 4
The pasta menu was extended at UK Pizza Hut outlets in October 2008 4
Pasta can be incorporated in a range of healthy meals 5
Pasta has price advantages for consumers 5
Pizza Hut has strived to improve its restaurant experience 5
A large marketing push was undertaken in order to promote the pasta menu at Pizza Hut 6
Some stores are rebranded as Pasta Hut to publicize the new menu 6
An online poll was set up to determine the permanent name of the chain 7
APPENDIX
Case study series 8
Methodology 8
Secondary sources 8
Further reading 8
Ask the analyst 8
Disclaimer 9
List of Figures
Figure 1: Consumers are concerned about several components of their diet, many of which are present in abundance in a typical pizza served at a restaurant 2
Figure 2: Creating a healthy pizza involves some alterations during cooking that are more likely to be undertaken at home rather than in a