Pizza Hut Report Correction1

Topics: Pizza Hut, Pizza, Calzone Pages: 12 (1052 words) Published: May 24, 2015
Pizza Hut, Inc.
Introduction

Pizza Hut, Inc. is the largest pizza restaurant in the world in terms of both the number of outlets and the percentage of market share it holds. On June 15th, 1958, two brothers Dan and Frank Carney opened the first Pizza Hut restaurant in Wichita, Kansas. A friend suggested to them that they should open a pizza palor, the brothers agreed that the idea could prove successful. The Carney brothers borrowed $600 from their mother to start the business with friend John Bender. Renting a small building in downtown Wichita and purchasing second hand equipment to make pizzaz, the Carneys and Bender opened the first Pizza Hut restaurant. On the opening night of the restaurant, they gave pizza away to encourage community interest. Pizza Hut, Inc. oversees more than 11,000 pizza restaurants and delivery outlets in 90 countries, for example, Trinidad and Tobago, worldwide. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat-in/carryout with about 60-90 seatings, open from 11 a.m. to midnight. Pizza Hut delivers pizzas, pasta and wings. They were not only the first to provide America with Pan Pizza, but they were also the first ever online purchase.

Mission Statement

Pizza Hut, Inc. mission statement is: We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, “I’ll be back!” Another part of Pizza Hut, Inc. mission statement is: We are accountable for profitability in everything we do, providing our shareholders with value growth. Pizza Hut core values goes by the acronym P.E.A.R.L.S

PASSION for excellence in doing everything
EXECUTE with positive energy and need
ACCOUNTABLE for growth in customer satisfaction
RECOGNIZE the achievement of others and have fun doing it
LISTEN and more importantly, respond to the voice of the customer. 

Financial Summary

Marketing Mix
7 P’s
Product
Pizza Hut only sells pizzas but deals in a variety of other products such as appetizers, beverages, desserts, pastas Pizza Hut mainly sells four types of pizzas with three sizes, namely small, regular and large. Those are Pan pizzas, Sausage crust pizzas, stuffed crust pizzas, thin crust pizzas. Price

Pizza Hut follows a high/low pricing (“Price Skimming”) strategy. Thing high/low strategy has several advantages for Pizza Hut such as: Use to create excitement
Set high price initially to send a signal that its products are best in quality and service offered in excellent. In competition either from pizza players or from substitutes, Pizza Hut has also reduced price by maintaining the same level of customer service and quality. Promotion

Media advertising
Sales promotion
Special events and experiences
Public relations
Coupons
Discount

Process
The customers are invited to check the ingredients used.
Delivery on time or free next time
Take away refined carryout procedures to provide faster, more efficient service rapidly expanded the delivery operations throughout the country implementing combination operations Place
Pizza Hut’s first method of distribution is delivery.
Offers dine-in
Online ordering
Largest competitive advantages is the restaurant style facility People
Pizza Hut have a standard uniform for their employees
Employees are well trained
They maintain the customer and employee relationship in good manner. Deliver consistent standards of hospitality. They always appear well groomed
Physical Evidence
Pizza Hut focuses on neat and clean environment
The staff believes that they are providing the superior quality to their every customer They have a pleasing environment
Nice interior decorations which looks rich

Marketing Mix
Summary

Pizza Hut, Inc. mainly sells Pan pizzas, stuffed crust pizzas, sausage...
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