Preview

Pizza Hut Case Study

Powerful Essays
Open Document
Open Document
3564 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pizza Hut Case Study
Executive Summary
Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka, Kansas. Today, the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition.
The philosophy for growth is simple: Take care of the customer, and the customer will take care of you. Pizza hut focused on providing good customer service in order to create customer loyalty. In return, the customer will return and more importantly, the customer will become an advocate.
Customer feedback programs were put into place in order to measure the customer experience and also to uncover opportunities. The restaurant managers are paid bonuses based on the result from their respective customers. The problem was that the company noticed that managers of underperforming locations where receiving bonuses while managers of extremely profitable locations were not. Recommendations have been made in order to fine tune the bonus plan so that manager incentives will be balance between profits and customer service.
Pizza Hut is a pioneer and continues innovation with its service initiatives and product lineup. As long as the company keeps focusing on its customers, then the company will still be a leader for generations to come.

Table of Contents

I. History & Background………………………………………….………..….4
II. Customer Loyalty Program………………………………….……………...5
III. Macroenvironment Variables………………………………………..……..6
IV. Microenvironment Variables…………………………………….…………7
V. TOWS Analysis…………………………………………………………..…..8


References: 1. Pizza Hut Website: http://www.pizzahut.com 2. Author not available (2007). Pizza Hut. Retrieved March 15, 2007, from Wikipedia Web site: http://en.wikipedia.org/wiki/Pizza_Hut 3. Gumpert, David, The Pizza Hut Story, Wichita, Kansas: Pizza Hut, 1989 4. Author not available (2006). Pizza Hut. Retrieved March 13, 2007, from Answers.com Web site: http://www.answers.com/topic/pizza-hut-inc 5. Johnson & Weinstein, W.C. , A. (2004). Superior Customer Value in the New Economy, Concepts and Cases. Boca Raton, FL: CRC Press. | Add Project New Business essays * Management  (12 December) * CHOICE OF STUFF FOR CLOTHES ACCORDING TO THE SEASONS  (16 November) * E-Commerce  (12 November) * The Lumen and Absorb Teams  (31 October) * Business law  (19 October) * lincoln electric  (05 October) * Research aim and objectives  (30 August) * Castrol Case  (04 August) * Dispensers of California Journal entries  (29 July) * American chemical corporation  (16 July) * Effect of provocative advertisements on deordorant sales  (15 July) * The Factors affecting Customers ' Preference for Bata Shoe  (05 July) * Terra Chips case study  (11 June) * También  (02 June) * Creación de valor  (01 June) * Corporate Social Responsibility  (25 May) * Alvin toffler  (17 May) * BSA375 - Week 5 Team Paper  (12 May) * Swot analysis & Burgelman framework for Electronic Art  (12 May) * Standard and behavior based questions for interviews  (11 May) * Vaccaro and Madsen- EIT 2009- Corporate dyanmic transparency the  (07 May) * Financial Analysis for Sherwin-Williams  (03 May) * auditing  (23 April) * WEEK ONE HOME WORK  (18 April) * business plan template  (17 April) * Pepsico Ghanghun Joint venture: Capital Expenditure Analysis  (16 April) * Quiz 1  (15 April) * PEST Analysis  (14 April) * Ford  (01 April) * discussion board 7  (29 March) * ME  (21 March) * franchising in cameroon  (21 March) * W Company  (20 March) * Harnessing Human Resource Potential in organizations  (10 March) * Harnessing Human Resource Potential in organizations  (10 March) * Harnessing Human Resource Potential in organizations  (10 March) * BEHAVIORAL APPROACH TO LEADERSHIP  (08 March) * CREATING A PLAN FOR POSITIVE INFLUENCE  (08 March) * fdgdgert  (01 March) * Who Knows Bobby Mo? Using Intercollegiate Athletics to Build a U  (18 February) * Lion & Globe 's Canola Oil analysis  (11 February) * Oligopolies and monopolistic competition  (02 February) * McDonalds Case Study  (29 January) * proiect pr  (04 January) * International Marketing  (17 December) * Islamic Banking  (17 December) * Description of Wal-mart Leverage Ratios  (14 December) * reestructuracion empresarial  (11 December) * TIANJIN LIFUTONG FOOD TRADE CO LTD antecedentes historico  (11 December) * Staffing Plan  (06 December)  Popular Business papers * Coca-Cola, Value Chain  (views: 17647) * Shangri-La Hotels Case Analysis/Study  (views: 16011) * MALAYSIA AIRLINES STRATEGIC ANALYSIS  (views: 14855) * Giant Supermarket Case Analysis  (views: 14805) * Bureaucracy In Organization: Advantages, Disadvantages  (views: 14218) * Disney Theme Park Case Study  (views: 10713) * Porter five forces of AirAsia  (views: 9772) * Pest Analysis (Apparel Manufacturing Industry)  (views: 8896) * Genting Group  (views: 8895) * Harley-Davidson Porter 's 5 Forces  (views: 8631) * Swot Analysis Of Breadtalk  (views: 8263) * Marketing Plan Billabong  (views: 8080) * Advantages And Disadvantages Of Internet Health Care  (views: 7864) * Intel Pestel And Five Forces Analysis  (views: 7717) * Break Free From The Product Life Cycle  (views: 7144) * Analysis Of Loblaw Companies Limited  (views: 7134) * Coke and Pepsi in India  (views: 6775) * Seven Eleven Japan Co.  (views: 6585) * Smackey Project Report  (views: 6458) * The Challenges Facing eBay in 2008:Time For A Change A Strategy?  (views: 6362) * Marks And Spencer  (views: 6329) * Mercedes Benz Case Study  (views: 6161) * : Critical Analysis Of Organisational Structure And Culture In  (views: 6141) * Blockbuster Case Study  (views: 6019) * Financial Analysis Of Walgreens Vs. Cvs  (views: 5933) * Zara Analysis  (views: 5660) * Marriot Corp: Cost Of Capital  (views: 5628) * V.R.I.O. Analysis  (views: 5527) * Victoria 's Secret Advertising Case  (views: 5521) * External and Internal Factors Affecting the Four Function of Man  (views: 5462) * Pizza Hut Case Study  (views: 5321) * Coke and Pepsi in India  (views: 5207) * Newell Corporate Strategy  (views: 5149) * A Case Analysis Of Calyx And Corolla  (views: 4770) * Dakota Office Products Study Case  (views: 4612) * Tobacco &Amp; Third World Countries  (views: 4543) * Badla System  (views: 4492) * Advantages And Disadvantages Of Historical Cost Accounting, Alte  (views: 4360) * Analiza Pietei Iaurtului  (views: 4137) * Case 3-3 Easy Car  (views: 4095) * Marriott Corp  (views: 3983) * Financial Analysis Of Marks And Spencer  (views: 3825) * Strategic Hr In Samsung  (views: 3651) * Export Promotion Strategy Vs. Import Substitution Strategy  (views: 3602) * 7 Eleven Pest Analysis  (views: 3587) * Case Analysis: Even A Clown Can Do It  (views: 3522) * Duracell Marketing Plan  (views: 3499) * Starbucks Marketing Strategy  (views: 3349) * Tesco Case Study  (views: 3267) * Harmonization Of Accounting Standards  (views: 3237)   |
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Crusty Dough Pizza Company Descriptive Statistics
    • 1222 Words
    • 5 Pages

    Crusty Dough Pizza Company Descriptive Statistics

    In our analysis, we compared the profits earned by 60 Crusty Dough Pizza Company restaurants to factors associated to their menu, amenities, services, and statistics regarding the restaurant communities. The factors that we analyzed are listed in Table 1.…

    • 1222 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    New Product Launch Part II
    • 2923 Words
    • 12 Pages

    New Product Launch Part II

    More and more people are enjoying the convenience and ease of dining out or ordering in. It has become socially predominant for individuals to enjoy casual dining experiences. Pizza Hut is largely portrayed as a family restaurant offering quality food, reasonable prices, and a memorable experience. However, customers are more likely than before to demand additional choices and typically view the experience of dining out as a social event. Fast foods and pizza are typically preferred over higher end dining experiences. This gives Pizza Hut a prime place in the market both domestically and internationally.…

    • 2923 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Chapter 6
    • 985 Words
    • 11 Pages

    Chapter 6

    Outline • • • • • • Exam Team Expectations Upcoming Schedule Case Analysis Capstone Group-work Business Policy and Strategy – Feb. 17, 2015 Exam 1 • Average: 28.29 (~ 81%) • Range: 22 – 32 (~ 63% - 92%) • Which of the following is NOT an example of complementary products or services when thinking about “the sixth force” of Porter’s five-forces? – Xbox gaming console and Halo gaming franchise – Shell gasoline and Ford F-150 pickup truck – Google Android operating system and Samsung smartphone Business Policy and Strategy – Feb. 17, 2015 Exam 1 • When evaluating the sustainability of a firm's competitive advantage, which of the following statements is NOT true?…

    • 985 Words
    • 11 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Ratio Analysis of Domino's Pizza
    • 5049 Words
    • 21 Pages

    Ratio Analysis of Domino's Pizza

    For 25 years Domino’s pizza has been opening doors to new customers, new stores, new locations, new ideas, and new business…

    • 5049 Words
    • 21 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swot Analysis for Pizza Connection
    • 849 Words
    • 4 Pages

    Swot Analysis for Pizza Connection

    Pizza Connection demonstrates numerous strengths within the organization when meeting with the owner, Dave Collier. Mr. Collier explained to our firm that they have been successful and at the same time benefiting from the rise in popularity of pizza that swept across the country during the past few years. He also stated that, with this rise in popularity of pizza, his company took advantage of the trend and created the franchiser's home office to coordinate national and regional marketing which also included advertising support. In addition, Mr. Collier knows the market well and is willing to do whatever it takes to take advantage of the opportunity that may lay outside the company.…

    • 849 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Pizza Hut Promotional Strategies
    • 1728 Words
    • 7 Pages

    Pizza Hut Promotional Strategies

    ➢ 1996:Pizza hut comes to India with a dine in restaurant Banglore that has special vegetarian pizzas.…

    • 1728 Words
    • 7 Pages
    Good Essays
    Read More
  • Powerful Essays

    Advertising and Marketing Communications Management: Domino’s Pizza
    • 3920 Words
    • 16 Pages

    Advertising and Marketing Communications Management: Domino’s Pizza

    Pizza, D. (2012, 01 17). About us. Retrieved 01 19, 2013, from Domino 's pizza: http://www.dominos.lk/dominos-srilanka.php…

    • 3920 Words
    • 16 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Business Pizza Hut Term Paper
    • 6756 Words
    • 28 Pages

    Business Pizza Hut Term Paper

    When Carneys were setting up their first restaurant, the building had sign with room for just nine characters. They wanted to use “pizza” in the name, which left room for a word with only three letters. A family member suggested the building looked like a hut – and Pizza Hut was born.…

    • 6756 Words
    • 28 Pages
    Powerful Essays
    Read More
  • Good Essays

    Pizza Hut Strategies
    • 3193 Words
    • 13 Pages

    Pizza Hut Strategies

    Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta,buffalo wings, breadsticks, and garlic bread. Pizza Hut is a subsidiary of Yum! Brands, Inc. (the world's largest restaurant company) with approximately 34,000 restaurants, delivery/carry-out locations, and kiosks in 100 countries.…

    • 3193 Words
    • 13 Pages
    Good Essays
    Read More
  • Powerful Essays

    Pizza Hut
    • 4372 Words
    • 18 Pages

    Pizza Hut

    In this report has divided into 3 parts. First part is introduction. This part will provide the information about company’s services and products such as all kinds of pizzas and other menus. Second part is the main part of this report which is all about the company’s organizing. In this part, you will see what all major concepts which Pizza Hut Company uses for its organizing in all levels of employees and each department are. Last part is conclusion and recommendations that come from our additional opinions which we hope to be useful for better organizing of the company in the future.…

    • 4372 Words
    • 18 Pages
    Powerful Essays
    Read More
  • Good Essays

    MARKETING BY THE Numbers
    • 802 Words
    • 3 Pages

    MARKETING BY THE Numbers

    MARKETING BY THE Numbers One external factor that manufacturers must consider when setting prices is reseller margins. Manufacturers do not have the final say concerning the price to consumers; retailers do. So manufacturers must start with their suggested retail prices and work back, subtracting out the markups required by resellers that sell the product to consumers. Once that is considered, manufacturers know at what price to sell their products to resellers, and they can determine what volume they must sell to break even at that price and cost combination.…

    • 802 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Strategy of Pizza Hut
    • 1340 Words
    • 6 Pages

    Strategy of Pizza Hut

    Pizza Hut is the largest pizza restaurant company in the world based in Addison, Texas, USA specializing in American-style pizza…

    • 1340 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    journal
    • 1462 Words
    • 6 Pages

    journal

    Pizza Hut Inc. is a world-renowned American restaurant chain headquartered in Plano, Texas. A wholly owned subsidiary of Yum! Brands, Inc., it is one of the world’s largest restaurant chains. Pizza hut specializes in different varieties of pizza and side dishes including pasta, salad, bread sticks and buffalo wings. It employs over 140,000 people in about 95 countries worldwide.…

    • 1462 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Pizza Hut Study
    • 548 Words
    • 3 Pages

    Pizza Hut Study

    As stated Pizza Hut’s brand image is neither fast food nor full-service. It delivers average quality products for average prices. Previously, it was marketed as a “more for the same” value proposition (Kotler & Armstrong, 2012).Yet, it has done something that shocked the whole market. It has cut the prices up to 50%. Doing that, Pizza Hut is fully reforming its brand image. They are implementing a “Same for less positioning” (Kotler & Armstrong, 2012). In a commercial, an actress playing a restaurant employee says, “We’ve changed just about everything, except how your favorite pizza tastes” (ELLIOTT, 2010). This move is due to a weakened economy and a drop of customers. But initiating a price change is not riskless. Customer may think that the quality has been reduced and Pizza Hut could lose its loyal customers.…

    • 548 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Retail Project on Pizza Hut
    • 2311 Words
    • 10 Pages

    Retail Project on Pizza Hut

    Pizza Hut was started in 1958, by two brothers Frank and Dan Carney in Wichita, Kansas. They had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut was serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.…

    • 2311 Words
    • 10 Pages
    Powerful Essays
    Read More

Related Topics