Pizza Hut

Topics: Pizza Hut, Pizza, Calzone Pages: 21 (7259 words) Published: January 5, 2011
Global marketing
Final Project

Done by:
Mohammad Awji
Nouf El Sabbagh
Ayman Hallal
Sara Khamis
Moufid Assi
Submitted to: Dr. Rifaat Abdullah

Spring: 2009-2010
I. Introduction about Pizza Hut
A. Type of industry
B. Size of the business
C. Historical information about Pizza Hut
1. Market Share
2. Profits
3. Turnover Rate
4. Suppliers, Customers & Competitors
II. Problem & Purpose of the Research 
III. Exploratory Research(Identify the Problem)
IV. Research Methods
A. Sample Selection
B. Sample Size
C. Data Gathering Techniques
D. Materials & Procedures Used
E. Statistical Data & Test

* Summary of data Collected, Statistical Analyze & Conclusion * Appendixes, Tables & Figures

I. Introduction about Pizza Hut
Pizza Hut is the largest pizzaBackground restaurant company in the world based in Addison, Texas, USA specializing in employing more it has 34,000 outlets in 100 countries American- style pizza than 300,000 people Our story began with one smallHistory restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration, and opened the first Pizza Hut in Wichita, Kansas, USA. Borrowing $600 from their mother, they purchased some second-hand equipment. When they were setting up, they only had room for 25 seats - and the restaurant sign only had space for nine letters. They wanted 'Pizza' in the name, which left space for just 3 more letters. Because the building looked like a hut, Pizza Hut was born. October 1997, Family ties Transformation Phase 1977 Pizza Hut was acquired off the restaurant businesses (PizzaPepsiCo spun Hut, KFC and Taco Bell) by one of the true giants of international business: Tricon officially became YUM! Tricon was founded. May 16, 2002 PepsiCo, Inc. Pizza Hut shared its Brands with the addition of two leadership position with such new brands, Long John Silver's fine products as Pepsi-Cola and A&W YUM! Brands are now the parent Lay brand snackbrand soft drinks and Frito- foods. Company of Pizza Hut, Taco Bell, KFC, A&W and Long John Silver's PerishKey characteristics of Pizza Hut service Hot and on time ability: Service cannot be stored for later sale or use To achieveStrive to present the products when and where the customer wants this goal developed a number of services through the years like Personal Pan Pizza, we made quick, affordable pizza a lunch alternative for millions of Provide a pleasant environment and that’s where the role of staffAmericans. Attitude and communication are so important in conveying the quality of service Delivery on time or free nextMode of operation Refined our carryout procedures to provide faster, more Take away time Rapidly expanded our delivery operations throughout theefficient service Implementing combination operations with our sister companies Tacocountry Bell and KFC, we're reaching thousands of new customers while providing unprecedented speed and fast food pricing. Pizza Hut has a type of Hospitality Industry

In 1958, Frank and Dan Camey were students at Wichita State University, in Witchita, Kansas, USA, Dan, at 25, were completing his Masters in Business Administration and Frank, 19 and an undergraduate, was considering a career in Electrical Engineering. Landlady wanted a nice neighborhood business in her building. Having read an article on the growing popularity of pizza in the Saturday Evening Post, she approached Dan and Frank with the idea of opening a pizza restaurant in her building. Frank and Dan borrowed US$600 from their mother and opened the first Pizza Hut restaurant on 15 June 1958. By September, the restaurant was earning a gross income of US$700 to US$800 a week and by December over $1,800 a week. Another two restaurants soon followed. The Cameys' vision and drive developed a brand that has become a worldwide success....
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