Pizza
Introduction
In this part, we are going to study about Perceived Value of Pizza Company. We have search and chosen two research papers for literature review. We have found that Perceived Value of consumers played an important role towards our restaurant in influencing the consumer’s decisions and satisfaction. Therefore, we have done a research about Perceived Value to understand more and be able to practically apply it. We analyzed and borrowed three variables from those research papers to apply with our research model for Pizza Company. We are also going to study on dimensions of each variables or factors that influence Perceived Value.
First Past Study
Customer Perceived Value in ETAILING - Deepali Singh
Summary
This article involves an analysis of antecedent factors of perceived values like the experience of customer, perceived quality and product price to assess their relative importance in the perceptions of their buyers. It also further on study a conceptual framework approach is followed for estimating the contribution of each context towards Customer Perceived Value. It provides information about current attitudes of on-line market.
Variables studied in this paper
1.Perceived Valence of Experience
2.Perceived Quality
3.Perceived Risk
4. Perceived Product Price
5. Perceived Customer Value
Perceived Quality is the value that the customer is expecting to receive from the company is always the same.
Conceptual Model of this paper
Second Past Study
Factors influencing customer loyalty towards fast food restaurants – Hossein Nezakati, Yen Lee Kuan and Omid Asgari
Summary
This study is to examine how the Customer Perceived Value will be influenced by factors of customer loyalty towards a preferred fast food restaurant. The changing lifestyle of consumers people tend to eat out especially in fast food restaurants, along with the heavily promote through media and information technology exposure.
Variables studied in this paper
In this part, we are going to study about Perceived Value of Pizza Company. We have search and chosen two research papers for literature review. We have found that Perceived Value of consumers played an important role towards our restaurant in influencing the consumer’s decisions and satisfaction. Therefore, we have done a research about Perceived Value to understand more and be able to practically apply it. We analyzed and borrowed three variables from those research papers to apply with our research model for Pizza Company. We are also going to study on dimensions of each variables or factors that influence Perceived Value.
First Past Study
Customer Perceived Value in ETAILING - Deepali Singh
Summary
This article involves an analysis of antecedent factors of perceived values like the experience of customer, perceived quality and product price to assess their relative importance in the perceptions of their buyers. It also further on study a conceptual framework approach is followed for estimating the contribution of each context towards Customer Perceived Value. It provides information about current attitudes of on-line market.
Variables studied in this paper
1.Perceived Valence of Experience
2.Perceived Quality
3.Perceived Risk
4. Perceived Product Price
5. Perceived Customer Value
Perceived Quality is the value that the customer is expecting to receive from the company is always the same.
Conceptual Model of this paper
Second Past Study
Factors influencing customer loyalty towards fast food restaurants – Hossein Nezakati, Yen Lee Kuan and Omid Asgari
Summary
This study is to examine how the Customer Perceived Value will be influenced by factors of customer loyalty towards a preferred fast food restaurant. The changing lifestyle of consumers people tend to eat out especially in fast food restaurants, along with the heavily promote through media and information technology exposure.
Variables studied in this paper