Pixability YouTube Beauty Study
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Beauty on
How YouTube is Radically Transforming the Beauty Industry and What That
Means for Brands
© Pixability, Inc. 2014. All rights reserved.
The Massive
YouTube Beauty
Ecosystem
$111
Billion1
Combined value of top
50 beauty brands
3%
$265 Billion2
Expected value of beauty business
Monthly YouTube beauty video views
YouTube video advertising spending in 2013
$
14.9
Billion
YouTube beautyrelated video views
9.8 Billion
959 Million
YouTube makeup video views
Percentage of YouTube beauty video views belonging to major brands
700 Million
$5.6 Billion3
YouTube nails video views
1.2 Billion
YouTube hair care video views
20%
Percentage of views resulting from channel subscribers for top 10 beauty vloggers
2%
2.1 Million
Average number of channel subscribers for
YouTube’s top 15 YouTube beauty vloggers
Percentage of views resulting from channel subscribers for major beauty brands
45,000
Non-brand-affiliated YouTube channels specializing in beauty topics
1. http://brandirectory.com/league_tables/table/top-50-cosmeticsbrands-2012-2012
2. http://www.cosmeticsdesign.com/Market-Trends/Global-beautymarket-to-reach-265-billion-in-2017-due-to-an-increase-in-GDP
3. http://www.forbes.com/sites/timworstall/2013/12/12/googlesyoutube-ad-revenues-may-hit-5-6-billion-in-2013/
Table of Contents
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Major Report Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Best Practices for Beauty Brands on YouTube . . . . . . . . . . . . . . . . . . . . . . 21
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Report Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
About Pixability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
©
888-PIX-VIDEO (888-749-8433)
Beauty on
How YouTube is Radically Transforming the Beauty Industry and What That
Means for Brands
© Pixability, Inc. 2014. All rights reserved.
The Massive
YouTube Beauty
Ecosystem
$111
Billion1
Combined value of top
50 beauty brands
3%
$265 Billion2
Expected value of beauty business
Monthly YouTube beauty video views
YouTube video advertising spending in 2013
$
14.9
Billion
YouTube beautyrelated video views
9.8 Billion
959 Million
YouTube makeup video views
Percentage of YouTube beauty video views belonging to major brands
700 Million
$5.6 Billion3
YouTube nails video views
1.2 Billion
YouTube hair care video views
20%
Percentage of views resulting from channel subscribers for top 10 beauty vloggers
2%
2.1 Million
Average number of channel subscribers for
YouTube’s top 15 YouTube beauty vloggers
Percentage of views resulting from channel subscribers for major beauty brands
45,000
Non-brand-affiliated YouTube channels specializing in beauty topics
1. http://brandirectory.com/league_tables/table/top-50-cosmeticsbrands-2012-2012
2. http://www.cosmeticsdesign.com/Market-Trends/Global-beautymarket-to-reach-265-billion-in-2017-due-to-an-increase-in-GDP
3. http://www.forbes.com/sites/timworstall/2013/12/12/googlesyoutube-ad-revenues-may-hit-5-6-billion-in-2013/
Table of Contents
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Major Report Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Best Practices for Beauty Brands on YouTube . . . . . . . . . . . . . . . . . . . . . . 21
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Report Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
About Pixability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
©
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