Pinnacle Vodka Vs Courvoisie

One thing that can be very telling in the magazine world is advertising and who they need to appeal to. The two ads that of choice that will be analyzed is the Pinnacle Vodka from the women’s magazine and Courvoisie from the men’s magazine. Even thought these are both French hard alcohols, it is interesting to see how gender has a big impact on how the different types of alcohol are advertised and how they target a certain gender. In this essay evaluation it will be prevalent to see how these two ads compare, how the creators of the ad targeted the gender, and how they engaged the targeted audience.
For the second option of the magazine options of the Pinnacle Vodka from the women’s magazine and Courvoisie from the men’s magazine, although
the Pinnacle Vodka ad that really stands out is the amount of colors. With all of these bright colors it makes it looks like it is for very festive parties. With these colors such as red, blue, pink, and purple it is easy to see they are targeting women. In the Courvoisie it is quite the opposite of the color scheme that they have with dull colors with black, brown to go with the use of shadows and dark lighting. With this choice of color scheme you can tell that it is focused for males as they can find more men he feels more comfortable in dull colors. One big category that goes into these categories is how they are supposed to be drank. In the Pinnacle ad it is made to look like it supposed to be consumed in groups. It can be seen with all of the hands that they have in the background it can be seen that you are suppose to consume with groups of people. On the contrary Courvoisie with there only being one women in the background straddling the bottle making it seem that they only want to drink alone with there significant other. One other thing where it tells you how to drink is Pinnacle says to “drink
The first thing that you can notice with Courvoisie ad in the men’s magazine is the women straddling the bottle. The main desire that the creators of the Courvoisie is the sex appeal. With one of the oldest sayings is “sex sells” and with the role of Alcohol it increases the desire even more. The way that the bottle is designed is it is not designed for parties which is where they are trying to make it look like something to be consumed with one man and one women together not at a party, with the increase of alcohol it makes it seem more romantic. One of the key sayings that the creator came up with in Courvoisie was the “Imperial Cognac” making it seem very powerful and strong which is one thing that men want to feel. With the alcohol it is one of the things that men like about it making them feel