1. Preliminary Information: Stephen C. Lundin, Harry Paul, and John Christensen. Fish! A Proven Way to Boost Morale and Improve Results. New York: Hyperion, 2000. Print. 2. Summary: Fish! is the story of Mary Jane Ramirez, a mid-level manager who works at First Guarantee Financial in Seattle, and her efforts to transform her employee’s attitudes. The story starts off with Mary Jane and her family moving to Seattle due to her husband’s job relocation. Unfortunately, Mary Jane’s husband died unexpectedly from a blood clot in his brain, which left Mary Jane financially unsecure and forced her to accept a management position with First Guarantee. Mary Jane’s promotion bumped her up to the dreaded third floor, which is often referred to in the book as a “toxic waste dump”. The staff on the third floor is known for being bored, uninterested, unmotivated and not helpful to the clients that they serve. Five weeks passed, and Mary Jane’s confidence was clearly shaken and all of her energy depleted, not to mention she was reporting to senior manager, Bill, who has a reputation of being very unpleasant and rude. Bill noticed the severe lack of motivation from level 3 and put Mary Jane in charge of changing the environment and the culture of level 3.
With plenty of questions and no answers in sight, Mary Jane found herself at the infamous Pike Place Fish Market for lunch where she met Lonnie, a happy-go-lucky fishmonger, who gives her just the advice she needs about her situation with First Guarantee. Lonnie explained to her that Pike Place used to be exactly like First Guarantee, with the lack of motivation and the feeling that their work was boring, monotonous every single day. So, how were the fishermen at Pike Place able to turn their boring fish market into one of the most famous in the world? Lonnie explained it to Mary Jane in four simple steps. The first step, and arguably most important, is to “choose your attitude.” Choosing your attitude sounds...
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