Preview

Picking a Charity , Why Do Business Help?

Good Essays
Open Document
Open Document
758 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Picking a Charity , Why Do Business Help?
Businesses are willing to give, but are often confused as to which causes might be best for them. A successful match can lead to a fulfilling partnership and helping others, while a mismatch may lead to disaster. Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.

Here are some quick tips and pro advice for helping your business choose the right charities to support.

First Steps

Clarify your business’ values: A great place to start is your mission statement. Most companies use their mission statement as the philosophy that guides their daily operations. Clarifying your mission will help you see the natural connection between your organization and a potential charity partner. You will be able to help identify other goals more readily in other areas of your business.


Find out where your stakeholders are donating: Survey your customers to identify which causes and non-profits they support. Demographic and psychographic profiles may provide you with more insight about the cares and concerns of your customers. Identify what is important to them and any specific causes they may support on their own. Choosing a cause which resonates with your customer shows you are in tune with the matters that are important to them.


Don’t forget your employees: As the heart and soul of a business, employees' concerns should be taken into consideration as well. Identify if there is a need coming from within your company. Choosing a cause that your employees care about will get everyone excited and yield better campaign participation.

Picking a Charity

Now that you’ve done your research, it’s time to actually pick a charity.

Determine the criteria for the potential charity: You should consider certain factors such as the size of the charity, the age of the organization and whether the charity will do its work locally,

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Philanthropic responsibility- additional behaviors that society finds desirable and that the values of the business support.…

    • 317 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    If someone supports a charity, they are showing selflessness and concern for others who can be all the way on the other side of the globe. This reflects what they believe about…

    • 438 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Assignment 231541251

    • 449 Words
    • 2 Pages

    This assignment is based on the data set in “CHARITY.RAW”, see also tutorial exercises C2.7 and C7.14. The definitions of variables are in the file “CHARITY.DES”. To examine what influence individuals’ decisions on donations, the linear regression model…

    • 449 Words
    • 2 Pages
    Good Essays
  • Best Essays

    Cmn279 - Final Report

    • 2268 Words
    • 10 Pages

    At your request, the other members of the Ryerson Business Students Association committee and I, have researched and acquired information on three different charities around the area of the university to best identity which charity would be the most deserving of a donation. We have done this by collecting information from each organization and comparing them to see which charity best meets the set of criteria we have chosen.…

    • 2268 Words
    • 10 Pages
    Best Essays
  • Better Essays

    The nonprofit sector is a melting pot of helping entities. This group of businesses includes religious, environmental, educational, and humanity-centered purposes. None of these groups appeal to all peoples but they all fill a natural role globally and locally. The goals of these nonprofits are attainable with a few necessities; leadership, funds, and volunteers. Funds for nonprofits are dependent on effective management. Effective management of a nonprofit includes successful recruitment of volunteers. Volunteers are the backbone of every nonprofit. Every nonprofit needs volunteers; there are specific tools and ways to recruit them. The efficiency of the nonprofit will diminish without best practices.…

    • 2315 Words
    • 10 Pages
    Better Essays
  • Good Essays

    My human services organization is a non-profit organization that helps the elderly that are living below poverty level with everyday living. We get our funds for the organization from the government, grants, donations, and we have fund raisers to assist with helping the elderly, handicap, and disable. The organization helps them with getting the proper healthcare assistances and make sure they are living in a good stable environment. The organization also helps with transportation, prescriptions, and activities for senior citizens, handicap, and disable. This organization purpose is to make everyday living easier and comfortable for the elderly, handicap, and disable so they don’t have to worry about not being able to afford help and healthcare. We believe everyone deserves assistance if they are in need no matter what the financial situation is.…

    • 2125 Words
    • 9 Pages
    Good Essays
  • Good Essays

    I have spent the majority of my post-undergraduate experience either working closely with nonprofits or working directly for one. Now that I am about to start my fourth year working at my current organization, I realized that there are three main interests that continue to fuel my work there, and the nonprofit sector in…

    • 937 Words
    • 4 Pages
    Good Essays
  • Good Essays

    |Charity is run as a business, not run as |have many different services such as cancer chat. They also | |3500 employees. |have expanded and have outlets in other |…

    • 794 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Charitable organizations are NGOs whose purpose of existence is to benefit the public. The mission of a charitable non-profit expresses the particular way in which the organization will fulfil its public benefit purpose. The board members of a non-profit organization entrusted with the supervision of the board members who have a legal obligation to ensure that the non-profit organization uses the funds to fulfil its mission.…

    • 2443 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    A Personal Crusade

    • 819 Words
    • 3 Pages

    Corporate philanthropic efforts are well received by corporate employees as well as consumers; self-serving charitable giving however, would not. Corporate charitable giving must not negatively impact the greater good of the company or the employees. It is evident that at least four of the ten general ethical principles are at play with the decision for charitable giving by the case study company. Ultimately decisions about donations should be the deciding factor of a leadership team as a whole or a board of directors and not the pet charity of one individual.…

    • 819 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Go Red For Women Essay

    • 528 Words
    • 3 Pages

    Cause-branding or cause-related marketing can be a risky endeavor for nonprofits, potentially sparking conflicts of interest and tarnishing nonprofits’ reputations.1 However, when executed carefully and strategically, as was done with the American Heart Association’s (AHA) Go Red for Women Campaign, the nonprofit can make a powerful impact. When moving forward on an adult inactivity campaign, AHA should consider lessons learned from Go Red: (1) the power of advertising and branding, and (2) the strategic selection of corporate sponsors.…

    • 528 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    You will need to fully introduce and describe your charity and its mission–even if you are using a charity that is well known. When asking for a monetary donation, be specific about the amount needed, why it is needed, and when it is needed. If you are asking for services, you will need to explain in detail what kinds of services are being requested and when they will be needed. If an event is planned, you need to describe the event fully–who, what, when where, why, etc. You might also describe any possible benefits to the company that might accrue from its donation. In other words, provide all the necessary details for your business executive to decide whether or not to…

    • 628 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    | | |Burlingame, Dwight F. and Dennis R. Young (eds.) (1996), Corporate Philanthropy at the|…

    • 13185 Words
    • 53 Pages
    Powerful Essays
  • Good Essays

    Est1 Task 1

    • 762 Words
    • 4 Pages

    The primary goal of the formation of a business is to produce a profit for its shareholders and to create return for its investors. Although this is the primary goal, it is not the only one. Businesses often become too focused on the bottom line that they forget about the things that will really make them successful. An entity must not only focus on its shareholders, but all of its stakeholders: owners, investors, creditors, suppliers, customers, employees, the government, and even the community. Focusing on all of these groups is what differentiates a successful business from a mediocre one. One of the many important things for a business to focus on besides a profit is its social responsibility to the surrounding community.…

    • 762 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Belgium Brewery

    • 524 Words
    • 2 Pages

    When it comes to what makes a business a successful business it boils down to the moral integrity the owners instill into it. Philanthropic efforts are not only admired, but could be a great asset to a corporation's long term success. However, the issue remains as to how much is too much. A business still needs to be able to make a profit and at times it seems one outweighs the other. Whether it’s the latter of both profit and missions that makes a well oiled machine run, what is the incentive for the stakeholders? If more is put out than what is bought in what is the true plight for the entrepreneur: Is it material or mental?…

    • 524 Words
    • 2 Pages
    Satisfactory Essays