Pia Stategic Analysis

Topics: Pakistan International Airlines, Airline, Karachi Pages: 38 (10248 words) Published: January 9, 2011
Pakistan International Airlines Case analysis

Title Page, Acknowledgement, Table of Contents
Overview of Airline Industry
Overview of PIA
Intro, Vision Mission
External Analysis
PEST, Competitor
Internal Analysis
Competitive Advantage, Sales and Marketing Analysis, Financials, Porter SWOT
Strategy Formulation
EFE, IFE, Space, BCG
Business Plan
Business Plans (Org, HR, Marketing, Projections)

Few inventions have changed how people live and experience the world as much as the invention of the airplane. During both World Wars, government subsidies and demands for new airplanes vastly improved techniques for their design and construction. Following the World War II, the first commercial airplane routes were set up in Europe. Over time, air travel has become so commonplace that it would be hard to imagine life without it. The airline industry, therefore, certainly has progressed. It has also altered the way in which people live and conduct business by shortening travel time and altering our concept of distance, making it possible for us to visit and conduct business in places once considered remote. The airline industry exists in an intensely competitive market. In recent years, there has been an industry-wide shakedown, which will have far-reaching effects on the industry's trend towards expanding domestic and international services. In the past, the airline industry was at least partly government owned. This is still true in many countries, but in the U.S. all major airlines have come to be privately held. Airlines vary from those with a single airplane carrying mail or cargo, through full-service international airlines operating many hundreds of airplanes. Airline services can be categorized as being intercontinental, intra-continental, or domestic and may be operated as scheduled services or charters.

Skytrax is known for its World Airline Awards - they survey more people than anyone else, and the travel industry consistently awaits the results every year. These then, are the top 10 airlines in the world according to Skytrax. 1. SingaporeAirlines:

No stranger to awards, Singapore Airlines snatched the overall Airline of the Year title for the quality of both its economy and premium class services. From topnotch food to friendly flight attendants, any long-haul flight on this airline, which flies more passengers every year than the entire population of Singapore, is bound to be a pleasurable experience.

2. ThaiAirways:
Jumping up from fourth position in 2006, Thai Airways came in second place overall. Famous for its in-flight service and well-dressed cabin crew, the airline also won the Best First Class Lounge award for its lounge at Bangkok Airport which includes a Royal Spa complete with sauna and yoga classes. Oh to travel first class!

3. CathayPacific:
A former title winner, Cathay Pacific performed well overall ranking in the top four or five positions in almost every section of the survey. The flagship carrier of Hong Kong is also one of only six airlines worldwide to carry Skytrax's prestigious five-star rating.

4. QatarAirways:
A relative newcomer, Doha-based Qatar Airways has drawn plenty of attention for its international service. While economy class passengers are treated to excellent in-flight service, with the airline taking out the Best First Class Airline tag, it's the first class passengers who, as usual, remain king.

5. Qantas:
Long celebrated for its exceptional flight safety record, Qantas has dropped from second place in 2006 to fifth place. Australia's leading airline, however, consistently performs well and its budget domestic carrier, Jetstar, was named the World's Best Low-Cost Airline.

6. MalaysiaAirlines:
Moving up three places from the previous year, Kuala Lumpur-based Malaysia Airlines also regained its crown for the world's Best Cabin Staff Award,...

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