Physical Good Difference from Pure Service

Topics: Marketing, Service, Service system Pages: 4 (1083 words) Published: June 21, 2013
Product in marketing term has 2 combination tangible and intangible products. Product maybe a physical goods or service or combined of both. Product can be 100 percent emphasis on physical goods- cars, golf club, soft drink- to 100 percent emphasis on service- internet service provider, postal service. But we will call all of this as product.

Good is physical thing, it can be seen and touched. You can try on fur coat or eat pat thai in street shop. A good is tangible. When you buy it, you own it. And it’s usually pretty easy to see exactly what you will get. On the other hand, a service is experienced, used or consumed, when you provide a customer with a service, the customer cannot keep it. Services are not physical – they are intangible and it’s may be hard to know exactly what you will get when you buy it.

Goods are usually produced in a factory than sold. In the other hand services are often sold first than produce and they are produced and consumed in the same time frame. Thus, goods producer may far away from the customer, but service provider often work in the customer presence.

You can see the difference between physical good and pure service by its characteristic. For service it has actually characteristic that separate from physical good- Service has four characteristic: * Intangibility the service cannot be touched or viewed, so it is difficult for clients to tell what they will be getting from the service. * Inseparability of production and consumption the service is being produced at the same time that the client is receiving it (e.g. during an online search, or a legal consultation). * Perishability unused capacity cannot be stored for future use. For example, spare seats on airplane cannot be transferred to the next flight, and query-free times at the reference desk cannot be saved up until there is a busy period. * Heterogeneity (or variability): services involve people, and people are all different. There is a...
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