Pages: 3 (985 words) /
Published: Jan 7th, 2015
Tourism is a major contributor to the economy of the Philippines, contributing 5.9% to the Philippine GDP in 2011. The country's rich biodiversity is the main tourist attraction of the Philippines. Its beaches, mountains, rainforests, islands and diving spots are among the country's most popular tourist destinations. The country's rich historical and cultural heritage is also one of the attractions of the Philippines.
The Philippine tourism industry flourished in the 1970s and early 1980s but declined in the mid 1980s, with the average length of tourist stay falling from 12.6 days in earlier years to 8.9 days in 1988. In 1987, tourism growth was slower in the Philippines than in other Southeast Asian countries. About 1.2 million tourists visited the Philippines in 1992, which was a record high in the number of tourist visits since 1989.
In 2000, the Philippines' tourist arrivals totaled 2.2 million. In 2003, it totaled 2,838,000, a growth of almost 29%, and was expected to grow as much as 3.4 million in 2007. In the first quarter of 2007, the tourist arrival in the Philippines grew as much as 20% in same period last year. In 2011, the Department of Tourism recorded 3.9 million tourists visiting the country,\ 11.2 percent higher than the 3.5 million registered in 2010.
In 2012, the Philippines recorded 4.27 million tourist arrivals, after the Department of Tourism launched a widely publicized tourism marketing campaign titled "It's More Fun In the Philippines".
The tourism industry employed 3.8 million Filipinos, or 10.2 per cent of national employment in 2011, according to data gathered by the National Statistical Coordination Board. In a greater thrust by the Aquino administration to pump billion to employ 7.4 million people by 2016, or about 18.8 per cent of the total workforce, contributing 8 per cent to 9 per cent to the nation's GDP.
While the Philippines was under Spanish rule for more than 300 years, the Spanish