Philippine Airlines
IV. Market / Clientele a. Specific Target Market/Clientele
Their specific target markets are the Business Travelers, Students who are having their tour inside and outside the country, the Domestic and International Tourists, the Visiting Friends and Relatives, the Group Inclusive Tour, the Overseas Filipino Workers, and Niche Market.
b. Competitors
Major:
Cebu Pacific * The airline was established on August 26, 1988, and started operations on March 8, 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3), Pasay City, Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit.Cebu Pacific carried more than 10 million passengers in 2010.
Zest Air * formerly Asian Spirit,It is based on the Asian Aeronautics Hangar in the General Aviation Area in Pasay City, Metro Manila.Its main base is Ninoy Aquino International Airport, Manila, and with a hub at Mactan-Cebu International Airport, Cebu. It is the first airline in the Philippines to be run as a cooperative.
Air Asia * is a low-cost carrier based in the Philippines. The airline is the Philippine affiliate of AirAsia, a budget airline based in Malaysia. It is a joint venture between Filipino investors and AirAsia International Ltd, a subsidiary of AirAsia Inc. The joint venture was approved on December 7, 2010 by the Board of Investments. The Filipino group includes Antonio Cojuangco, Jr., Michael Romero, and Marianne Hontiveros.
Minor:
Bus *
Boat
*
Ships
* c. Advertising Strategies
The way they advertise their promos, their activities, plans and programs are by Web Online, Flyers, and Newspapers.
d. Promotional Activities
The Philippine Airlines promote their activities by tying up with the Theater Plays, Musical Plays like Phantom of the Opera, they are having short promos, Sales Blitz, promoting by
Their specific target markets are the Business Travelers, Students who are having their tour inside and outside the country, the Domestic and International Tourists, the Visiting Friends and Relatives, the Group Inclusive Tour, the Overseas Filipino Workers, and Niche Market.
b. Competitors
Major:
Cebu Pacific * The airline was established on August 26, 1988, and started operations on March 8, 1996. It is based on the grounds of Ninoy Aquino International Airport (Manila Terminal 3), Pasay City, Metro Manila.The airline is a subsidiary of JG Summit Holdings. It is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit.Cebu Pacific carried more than 10 million passengers in 2010.
Zest Air * formerly Asian Spirit,It is based on the Asian Aeronautics Hangar in the General Aviation Area in Pasay City, Metro Manila.Its main base is Ninoy Aquino International Airport, Manila, and with a hub at Mactan-Cebu International Airport, Cebu. It is the first airline in the Philippines to be run as a cooperative.
Air Asia * is a low-cost carrier based in the Philippines. The airline is the Philippine affiliate of AirAsia, a budget airline based in Malaysia. It is a joint venture between Filipino investors and AirAsia International Ltd, a subsidiary of AirAsia Inc. The joint venture was approved on December 7, 2010 by the Board of Investments. The Filipino group includes Antonio Cojuangco, Jr., Michael Romero, and Marianne Hontiveros.
Minor:
Bus *
Boat
*
Ships
* c. Advertising Strategies
The way they advertise their promos, their activities, plans and programs are by Web Online, Flyers, and Newspapers.
d. Promotional Activities
The Philippine Airlines promote their activities by tying up with the Theater Plays, Musical Plays like Phantom of the Opera, they are having short promos, Sales Blitz, promoting by