Philip Morris Essay
Philip Morris USA Inc.
&
Corporate Social Responsibility
- going up into flames?
Katrine Brusvang Supervisor: Sandro Nielsen International Virksomhedskommunikation Handelshøjskolen, Aarhus Universitet May 2012 Number of Characters: 54812.
Philip Morris USA Inc. & Corporate Social Responsibility - going up into to flames?
Abstract Today businesses should do more than just generate maximum financial returns. It has become important that businesses operate in a socially responsible way which is accepted by its different stakeholders. Therefore, it is important for businesses to be aware of who their stakeholders are, to come up to their expectations, and also to realize how they can affect the business and vice versa. Due to the awareness amongst the public on issues such as human rights, child employment, and environmental impacts, the demands from stakeholders are not only on the product, but also the way the products have been manufactured. In this project the Stakeholder Theory by Edward Freeman will be used to help defining and analyzing the stakeholders of Philip Morris USA Inc. Furthermore, the Pyramid of Corporate Social Responsibility by Archie B. Carroll will be used a method for this project. Carroll’s Pyramid is split into four responsibilities which all have to be fulfilled simultaneously for a business to be successful in the field of CSR. CSR and the tobacco industry is seen as an “inherent contradiction” (WHO 2004) and the issues around this specific matter are complex. Philip Morris USA Inc. argues on its website that it is engaging in CSR activities for the benefit of the stakeholders. Philip Morris USA Inc. has recognized that some argue that an operation which produces addictive and harmful products cannot be social responsible however, Philip Morris USA Inc. describes itself as a responsible organization. Criticism is often leveled against larger businesses which products are hazardous to the health of consumers as critics
&
Corporate Social Responsibility
- going up into flames?
Katrine Brusvang Supervisor: Sandro Nielsen International Virksomhedskommunikation Handelshøjskolen, Aarhus Universitet May 2012 Number of Characters: 54812.
Philip Morris USA Inc. & Corporate Social Responsibility - going up into to flames?
Abstract Today businesses should do more than just generate maximum financial returns. It has become important that businesses operate in a socially responsible way which is accepted by its different stakeholders. Therefore, it is important for businesses to be aware of who their stakeholders are, to come up to their expectations, and also to realize how they can affect the business and vice versa. Due to the awareness amongst the public on issues such as human rights, child employment, and environmental impacts, the demands from stakeholders are not only on the product, but also the way the products have been manufactured. In this project the Stakeholder Theory by Edward Freeman will be used to help defining and analyzing the stakeholders of Philip Morris USA Inc. Furthermore, the Pyramid of Corporate Social Responsibility by Archie B. Carroll will be used a method for this project. Carroll’s Pyramid is split into four responsibilities which all have to be fulfilled simultaneously for a business to be successful in the field of CSR. CSR and the tobacco industry is seen as an “inherent contradiction” (WHO 2004) and the issues around this specific matter are complex. Philip Morris USA Inc. argues on its website that it is engaging in CSR activities for the benefit of the stakeholders. Philip Morris USA Inc. has recognized that some argue that an operation which produces addictive and harmful products cannot be social responsible however, Philip Morris USA Inc. describes itself as a responsible organization. Criticism is often leveled against larger businesses which products are hazardous to the health of consumers as critics