Philantrophy

Powerful Essays
Topics: Sales
Salesmanship

By ; Dr.Alejandro T. Romero Jr.

Selling is marketing. It is a very important ingredient in effective market management How can one be an effective marketing leader if one has not even experienced selling or does not even have a track record in sales . Most good market managers had been good salesman and effective sales manager. It is a process on how to close a sales. Good selling requires knowing and mastering the product to be able to persuade and communicate effectively to a target prospect. There are lots of challenges in selling , it is actually a stepping stone to marketing management career that will eventually lead to becoming an entrepreneur Salesmanship is defined by K.B. Haas in his book’s 2nd edition entitled, Creative Salesmanship cited as the art of putting across the mind of the customers what goods or services are available for sale. It does not apply only in selling goods and services rather it is also being used in all kinds of human activities. According to L. Arante & J. Gomez in their book entitled Salesmanship, stated that, Some people think that selling and salesmanship are one and the same. But they were not. Selling is merely the transferring of ownership from one to another through sales of goods while salesmanship is the art of convincing and persuading people to buy the product. Salesmanship is the talent or skill in selling of a sales person. This includes all the necessary selling techniques.

According to Carreon (1980), salesmanship is the ability to interpret product service features in terms of benefits and advantages to the buyer and to motivate and convince him to buy the right kind and quality of product or service that will best suit his needs.

Salesman career

Before one embrace the selling profession , it is very important to examine oneself and ask the following questions;

1. Do I welcome challenges ? 2. Can I face people and accept their behavior



Bibliography: Arante L.B. (1986) Salesmanship. Metro Manila: National Bookstore Junta, B. (1999) Selling can change your life for the better Manila: Academic Publishing Corporation Carreon Antonio, Salesmanship Imperative, 1980 edition. Haas, K.B. (1974) Creative Salesmanship, 2nd ed. Manila: Rex Bookstore Wingate, J. W. (1964) Fundamentals of Selling: Manila: National Bookstore Thompson, J. W. (1971) A Managerial and Behavioral Science Analysis, 2nd ed. New York: McGraw Hill Book Co.

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