Phase 5 (Ip)
Tavaris Washington
Phase 5 (IP)
MKT210-1302A-01
Colorado Technical University Online
Instructor: Christian Cheney
May 13, 2013
Abstract
The purpose of this paper is to reveal how relevant it is to know the importance of how effective and superb a business plan needs to be within the marketing industry. This paper will specify important key concepts of how a business plan needs to be conducted such as; customer segment, marketing problem, solution to marketing problem, business marketing objective goals, differentiation, and an analysis of a business. I stress the fact, knowing the roles of a business and its business-plan can determine the outcome how well the business will succeed in the targeted marketing industry.
Executive summary: Procter and Gamble (P&G) throughout its journey of many years is one of the world’s largest consumer goods company with sales of nearly 80 billion dollars and a net profit of about 10 billion dollars. P&G exists in more than 180 countries with its brands that calculate up to 25 billion dollars. The company P&G is well known for its high quality brands such as Pampers, Tide, Gillette, Downy, Pantene, Olay, Dawn, and etc. All of these brands are items that we as human beings use in our everyday life. P&G needs to keep up effective strategies in order to maintain a competitive advantage for its competitors due to the company’s renowned brands. The strategy that P&G uses that gives them a competitive advantage, P&G rebrands the line of its products and selling them at a lower price. Another option for P&G is expanding in the markets by collaborating with local businesses many geographical regions. Overall, P&G provides its consumers with healthy products as well as providing specialized products for me.
Introduction:
Promotion, product, price, and place are key concepts when dealing with the market industry. What are you really willing to give up in order to, sell products to consumers
Phase 5 (IP)
MKT210-1302A-01
Colorado Technical University Online
Instructor: Christian Cheney
May 13, 2013
Abstract
The purpose of this paper is to reveal how relevant it is to know the importance of how effective and superb a business plan needs to be within the marketing industry. This paper will specify important key concepts of how a business plan needs to be conducted such as; customer segment, marketing problem, solution to marketing problem, business marketing objective goals, differentiation, and an analysis of a business. I stress the fact, knowing the roles of a business and its business-plan can determine the outcome how well the business will succeed in the targeted marketing industry.
Executive summary: Procter and Gamble (P&G) throughout its journey of many years is one of the world’s largest consumer goods company with sales of nearly 80 billion dollars and a net profit of about 10 billion dollars. P&G exists in more than 180 countries with its brands that calculate up to 25 billion dollars. The company P&G is well known for its high quality brands such as Pampers, Tide, Gillette, Downy, Pantene, Olay, Dawn, and etc. All of these brands are items that we as human beings use in our everyday life. P&G needs to keep up effective strategies in order to maintain a competitive advantage for its competitors due to the company’s renowned brands. The strategy that P&G uses that gives them a competitive advantage, P&G rebrands the line of its products and selling them at a lower price. Another option for P&G is expanding in the markets by collaborating with local businesses many geographical regions. Overall, P&G provides its consumers with healthy products as well as providing specialized products for me.
Introduction:
Promotion, product, price, and place are key concepts when dealing with the market industry. What are you really willing to give up in order to, sell products to consumers
References: Strategy, Goals & Products. (2012). http://www.pg.com/en_US/sustainability/strategy_goals_progress.shtml Differentiation Strategy, (2013) Position Marketing. (2013). http://en.wikipedia.org/wiki/Positioning_(marketing) Our History- How it began Jim, Edwards. (2010). P&G’s 1 Billion Problem: Is Its Ad Budget Too Big? Retrieved from. http://www.cbsnews.com/8301-505123_162-42745368/pgs-1-billion-problem-is-its-ad-budget-too-big/ Reuben, Brewer P&G. (2012). Shareholder Investment Program (SIP). Retrieved from. http://www.pg.com/en_US/investors/investing_in_pg/sip.shtml P&G Corporate Newsroom Environmental Leader. (2010). P&G Expands Future Friendly Marketing Effort. Retrieved from. http://www.environmentalleader.com/2010/03/15/pg-expands-future-friendly-marketing-effort/ MISH’S Global Economic Trend Analysis Lexi, Lewton. (2012). P&G Cuts Marketing Budget by $10 Billion To Focus On Digital. Retrieved from. http://contently.com/blog/2012/02/29/procter-gamble-cuts-marketing-budget/