Pharmaceutical Industry - Key Success Factors

Topics: Health care, Patient, Health care provider, Wage, Hospital, Home care / Pages: 9 (2076 words) / Published: Apr 25th, 2011
Pharmaceutical Industry - Key Success Factors

There's a time for everything. For Dr Ramakanta Panda, it was time to build a 'modern hospital' in India. As a cardiac surgeon from the prestigious Cleveland Clinic, US, he was known for his super-safe hands. But his ideas proved too radical for the design team. Whoever heard of picture windows to ward off ICU psychosis? Or counselling areas for patients' relatives? How would cafeteria, convenience store, library, public booth, Internet access, and hotel-like front desk create a "healing experience"? As modernity clashed with convention, Panda whisked the team off to the US to show at first hand what modern hospitals look like. Awed by his passion and armed with 5,000 photographs, they returned to translate his dream into concrete: the Asian Heart Institute (AHI) in Mumbai. Seven years later, Panda, known today as "the prime minister's surgeon", is busy planning yet another AHI. "A modern hospital focuses entirely on patient satisfaction," he says. "India didn't have that culture then. But it's quite standard now," he smiles. Indeed it is. BLEEDING-EDGE TECHNOLOGY, WONDER DRUGS AND STAR FACILITIES ARE THE HOSPITAL MANTRA NOW
A massive boom in private hospitals is changing the nation's health delivery landscape beyond recognition. New hospitals are mushrooming, even in smaller towns, and leading healthcare entrepreneurs with deep pockets are expanding their empires, often overseas. The scent of big money is in the air. It's capturing the dreams of young entrepreneurs. It's making seasoned business leaders look for an edge in marketing healthcare in a new avatar. It's giving doctors the choice and option of moving from green to greener pastures.
At the root is the new-age patient who wants the best treatment money can buy. Bleeding-edge technology, wonder drugs and star facilities are now the hospital mantra. Healthcare systems are usually large, complex and slow to respond to change. But the surge of new ideas,

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