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Peterson Auto Museum Case Study

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Peterson Auto Museum Case Study
Petersen Auto Museum | Seven Miles
The Petersen is considered the preeminent car museum in the country. With its recent $150 million renovation, it's iconic eye-catching design makes it a must see on Museum Row on L.A.'s Miracle Mile. One unique feature that separates the Petersen Automotive Museum from other automotive museums is the constantly rotating exhibit spaces. To keep the museum fresh, relevant, and to keep visitors coming back, it was decided from the beginning not to display the entire museum collection at once. In the 100,000+ square feet that comprise the Petersen Automotive Museum, only about 150 vehicles are on display at any one time. The other half of the 300+ vehicle collection is in the museum's vault.

Getty Museum |
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Things to do in Hollywood include must-see shows and attractions, celebrity-frequented restaurants, and world-class hotels. Experience Tinseltown glamour at TCL Chinese Theatre or the Hollywood Walk of Fame, which has honored celebrities for over 50 years. The state-of-the-art Dolby Theatre is home to the Academy Awards. Universal Studios Hollywood is a world famous theme park. Other things to do in Hollywood include the shops and restaurants at Hollywood & Highland Center or the delicious multicultural cuisines of nearby Thai Town and Little Armenia. Search for the best Hollywood hotels and start discovering the entertainment capital of the world.
Venice Beach | 16 Miles
Venice Beach offers some of the best people watching in Los Angeles with street performers, artists and beach goers from all walks of life and around the world. Admire the street art and commissioned murals. Then, stroll Abbot Kinney, the coolest block in America. Watch Gold's Gym bodybuilders flex, Muscle Beach acrobats fly and buy unique finds from street vendors. Don't miss the historic Venice Canals, a tranquil hidden gem.

Santa Monica | 15

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