Pet Industry in India
Pet Industry
In India and China
A Euromonitor International Report hanging lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. Increasingly, pets are being looked upon as companions and members of the family rather than as guard dogs for example. Pet owners have started to take an interest in their pet’s diet, health and grooming. A gradual shift towards prepared pet food has been observed. Pet owners are more willing to spend on pet food and pet care products than ever before. This trend has spawned an entire industry, with a growing emphasis on pet care. Most of the branded pet food is imported. The government’s reduction of the import duties on pet food in 2007 provides a boost to both manufacturers and importers. But the ban on imported pet food due to the outbreak of Avian Flu in year 2006, which continued through 2007, resulted in the reduced availability of pet food. A few foreign brands such as Royal Canin and Bento Kronen escaped the ban, but others like US brands Pro Pac and Purina were impacted. On the other hand, locally manufacturing looked up. According to Euromonitor International, veterinary clinics and pet shops remained a leading distribution channels for pet food and pet care products in 2007. But more and more retail outlets and supermarkets started emerging as viable distribution channels. This has reduced the influence of vets on consumer purchasing decisions. In the days to come, with pets increasingly being treated as companions and fashion accessories, pet owners, especially in the urban areas, are expected to spend more on their pets.
C
Key Trends and Developments
Pet owners in India have traditionally relied on vets to provide them with guidance on taking care of their pets. The influence of vets
stretches beyond the realm of vaccines and extends to advice on pet food. Thus, over the years, manufacturers have pitched their
In India and China
A Euromonitor International Report hanging lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. Increasingly, pets are being looked upon as companions and members of the family rather than as guard dogs for example. Pet owners have started to take an interest in their pet’s diet, health and grooming. A gradual shift towards prepared pet food has been observed. Pet owners are more willing to spend on pet food and pet care products than ever before. This trend has spawned an entire industry, with a growing emphasis on pet care. Most of the branded pet food is imported. The government’s reduction of the import duties on pet food in 2007 provides a boost to both manufacturers and importers. But the ban on imported pet food due to the outbreak of Avian Flu in year 2006, which continued through 2007, resulted in the reduced availability of pet food. A few foreign brands such as Royal Canin and Bento Kronen escaped the ban, but others like US brands Pro Pac and Purina were impacted. On the other hand, locally manufacturing looked up. According to Euromonitor International, veterinary clinics and pet shops remained a leading distribution channels for pet food and pet care products in 2007. But more and more retail outlets and supermarkets started emerging as viable distribution channels. This has reduced the influence of vets on consumer purchasing decisions. In the days to come, with pets increasingly being treated as companions and fashion accessories, pet owners, especially in the urban areas, are expected to spend more on their pets.
C
Key Trends and Developments
Pet owners in India have traditionally relied on vets to provide them with guidance on taking care of their pets. The influence of vets
stretches beyond the realm of vaccines and extends to advice on pet food. Thus, over the years, manufacturers have pitched their