As a part of the marketing planning process, a businnes has to analyse its external enviornment .One useful way of analyzing the external environment is by grouping external forces into six areas using P
EST analysis . PEST stands for political . economical,social and technological influences
Mercedes-Benz is a German manufacturer of luxury automobiles, buses, coaches, and trucks. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles .
Political factors that affect a bissines are usually beyond the control of the organization . The cars and trucks of Mercedes-Benz company are powered by engines running on fossil fuels gasoline and diesels, emitting carbon gases that pollute the environment.The governments within the European Community have introduced various legislations to minimize the emission of such gases forcing the manufacturers to develop less polluting engines, Euro 4. Automobiles are also major causes of road accidents hence, government legislations have been introduced to improve safety to car drivers as well as the users of public transportation.
The Mercedes-Benz has manufacturing plants in many countries including Germany, the United States, Brazil, South Africa and many more. Its factories employ ten of thousands of people to make cars and distribute them globally. The immense size of its operations and its global presence also means that it also contribute significant amount to the various government in taxes and duties. It also contributes a lot to the local economy through local out-sourcing of materials and parts. With such huge operations, a lot of money in various currencies, US Dollar, Euro, Japanese Yen, is involved and a lot of banks are partners of Mercedes-Benz, providing banking services including loans and foreign currencies support, earning these banks interest income and foreign exchange service fees and gains. Mercedes-Benz was fined a...
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