Pestle Analysis Commonwealth Bank

18288003810000
Commonwealth Bank Business Report 2014
Table of Contents
Section 1: Executive Summary4
Section 2: Environmental Analysis5
2.1 External Analysis
2.1.1 PESTLE model
2.1.2 Porter’s five forces
2.2 Internal Analysis 2.2.1 Strategic Resources 2.2.2 Value Chain Analysis
Section 3: Global Expansion11 3.1 Regional Expansion Strategy
Section 4: Ethical Capitalism11 4.1 Ethical and Social Implication
Section 5: Strategic Decision about Asset Management12
5.1 First Mover Advantage
Section 6: Recommendation and Conclusion13

Reference List13
Section 1: Executive summary
CBA has put record profit of $8.68 billion dollar although the company is facing Royal Commission inquiry with regard to Financial Planning scandal (Yeates 2014). At present, CBA is a dominant leader in the retail-banking sector across the Australian financial services industry with premium price trade due to its largest customer base in Australia with its disruptive technology (Rose 2014). However, it is important for CBA to invest in service improvements and innovation to maintain its current market leadership position.
Therefore to
Next, Teamwork among managers and the board executive’s members also takes an important role in the growth of CBA in the pre and post GFC periods. The Chairman of CBA also stated that the CEO does not only do the decisions of the operations. Instead detail strategy and scripts are worked together and set from globally qualified board with the external advice from independent facilitators (Kitney 2014). This low hierarchical top-down decision-making culture has favored past/presents CEOs to make right decisions at the right time to achieve sustained position over others in the financial