Globalization has made the globe considerably smaller. States lines have turned into practically a divider separating certain regions of a massive unitary community. Businesses are the one that are highly affected by this occurrence. The virtual closeness of states has made trade and commerce an international event. Together with these advances, the key standards of business are similarly taken into account. The discussions in this paper shall involve an analysis of the international expansion strategy utilized by a multinational company. In this case, the situation surrounding McDonald’s will be taken into consideration. The following annotations and propositions employed in the following discussions are to be supported by claims on journals and academic pieces that address international expansion strategies and international marketing theories.
The modest beginnings of McDonald’s in Illinois turned out to be among the main brand names in the international scene. It has been synonymous to what is widely-accepted the fast-food concept. The company operates over thirty one thousand stores all over the world to date. It was one of the first to perfect the concept of fast service in the food industry in its early days of operations in 1955. Given that the products of the company are mainly western in character, its operations has also expanded to the Asian region. The first McDonald’s store operated in Hong Kong in 1975. The first shop operated at Paterson Street in Causeway Bay. Up to this data, the functions of McDonald’s in Hong Kong covers over two hundred restaurant chains spread in the whole of Hong Kong alone. In the rest of the globe, it operates thousands of store franchises that functions autonomously. III. PESTLE ANALYSIS Pestle is an analysis of the external macro environment