Pestle Analysis

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PESTLE Analysis
Strategy Skills

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PESTLE Analysis

Table of Contents
Preface

2

Visit Our Website

3

Introduction

4

PESTLE Analysis

6

PESTLE Factors

10

Political Factors

12

Economic Factors

13

Social Factors

15

Technological Factors

16

Legal Factors

18

Environmental Factors

20

Summary

22

Other Free Resources

23

References

24

ISBN 978-1-62620-998-5 © www.free-management-ebooks.com

1

PESTLE Analysis

Preface
The PESTLE Analysis is a useful method to use in order to identify the external factors that influence an organization.
You will learn:
●●

How the PESTLE Analysis can be used in conjunction with other strategy tools

●●

How the six factors of a PESTLE Analysis are classified

●●

How to carry out a PESTLE Analysis

●●

How to evaluate the relevance of a PESTLE Analysis

●●

How to avoid the pitfalls associated with using this strategy tool

ISBN 978-1-62620-998-5 © www.free-management-ebooks.com

2

PESTLE Analysis

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More free management



References: Aguilar F.J. (1967), Scanning the Business Environment, Macmillan. Cadle, J., Paul, D. and Turner, P. (2010), Business Analysis Techniques, 72 Essential Tools for Success, BCS The Chartered Institute for IT. Johnson, G., Whittington, R. and Scholes, K. (2009), Exploring Corporate Strategy with MyStrategyLab, Financial Times/Prentice Hall. Kotler, P., Keller, K.L., Brady, M., Goodman, M., and Hansen, T. (2009), Marketing Management, Pearson Education. McDonald, M. and Wilson, H. (2011), Marketing Plans: How to Prepare Them, How to Use Them, 7th Edition, John Wiley. ISBN 978-1-62620-998-5 © www.free-management-ebooks.com 24

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