Pestel on Adidas
B1076 Introduction to Business.
Adidas
“Research a selected business or other approved organisation and consider how it is influenced by its contemporary business environment”
12009172
Contents Page
Page 3 - Introduction and political factors
Page 4 - Economical and social factors
Page 5 - Environmental and technological factors
Page 6 - Technological factors (cont) and Legal factors
Page 7 - Conclusion
Page 8 - References
In this report I will analyse how Adidas is influenced by its contemporary business environment. Furthermore, I will portray how Adidas if influenced further by several other factors including social, economic, technological,political and legal factors throughout the company. Adidas is a sports manufacturer founded by German brothers Adolf Dassler and Rudolf Dassler in the 1920s. Adidas products range from shoes and sports equipment to perfume and jewellery. These products an be easily accessed in any major department store, online and individual retailers throughout every big city in almost every country. With the slogan, “impossible is nothing”, Adidas has a vision that includes a passion for sport. They wish to help athletes accomplish their highest performance with every product they bring to the market.
Political factors
Adidas, as expected need to be knowledgeable of the political condition of the UK and all other countries in which their product is sold. Adidas' policy is to limit and monitor dangerous substances to not harm human health or the environment. This is done through the elimination of the PVC making process. Adidas use substitutes such as Polyurethane, ethyl vinyl, silicones and thermoplastic rubber.(Hayouma 2012) Adidas assembles sales tax in states where a sales tax applies. The tax percentage is determined in each state and local organisations based on their shipping address. Tax is taken in on the order total. However, Purchases of Gift Cards are not included.(Luke Deakin 2012a) In
Adidas
“Research a selected business or other approved organisation and consider how it is influenced by its contemporary business environment”
12009172
Contents Page
Page 3 - Introduction and political factors
Page 4 - Economical and social factors
Page 5 - Environmental and technological factors
Page 6 - Technological factors (cont) and Legal factors
Page 7 - Conclusion
Page 8 - References
In this report I will analyse how Adidas is influenced by its contemporary business environment. Furthermore, I will portray how Adidas if influenced further by several other factors including social, economic, technological,political and legal factors throughout the company. Adidas is a sports manufacturer founded by German brothers Adolf Dassler and Rudolf Dassler in the 1920s. Adidas products range from shoes and sports equipment to perfume and jewellery. These products an be easily accessed in any major department store, online and individual retailers throughout every big city in almost every country. With the slogan, “impossible is nothing”, Adidas has a vision that includes a passion for sport. They wish to help athletes accomplish their highest performance with every product they bring to the market.
Political factors
Adidas, as expected need to be knowledgeable of the political condition of the UK and all other countries in which their product is sold. Adidas' policy is to limit and monitor dangerous substances to not harm human health or the environment. This is done through the elimination of the PVC making process. Adidas use substitutes such as Polyurethane, ethyl vinyl, silicones and thermoplastic rubber.(Hayouma 2012) Adidas assembles sales tax in states where a sales tax applies. The tax percentage is determined in each state and local organisations based on their shipping address. Tax is taken in on the order total. However, Purchases of Gift Cards are not included.(Luke Deakin 2012a) In