Pestel Analysis of Genting Group
Had top political support from Tunku Abdul Rahman. One and only casino in Malaysia issued with a gaming license Economic :
Key economic contributor to the tourism industry in Malaysia - registering a new high of 19.6 million visitors in year 2007. Creation of vast job opportunities – provided leisure-related jobs to over 13,000 people (mainly Malaysians) Social :
Genting has become the ‘city of entertainment’ and have thus attracted visitors from around the world. Malaysia is an Islamic country with approximately 60% of the population being Muslims who uphold religious teachings strongly against gambling – potential uproar on encouraging the ‘sin of gambling’. Technological :
Genting Skyway is recognized as the ‘World’s Fastest Mono Cable Car System’ with a maximum speed of 21.6km/hour and ‘Longest Cable Car in Malaysia and Southeast Asia’. WorldCard – Customer loyalty programme has over 650 participating merchants, with more than 2,200 outlets throughout Malaysia, Singapore and Hong Kong. Launching of WorldCard Powered in 2007 – a new prepaid service platform for retail merchant partners such as Parkson Corporation, Sushi King Malaysia, G2000 and Lazo Diamond. Worldcard also partnered SoHoKL, Warisan Square (West Malaysia) and 1Borneo (East Malaysia) as their integrated marketing solutions provider.
Located on a hilltop – potential transport problems which were foreseen and resolved by the introduction of the cable car route. Alternative route available is the service road that can be utilized by public vehicles.
One and only casino in Malaysia issued with a gaming license which only allows the entrance of non-muslims
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