pestel and swot analysis

Topics: Car wash, Malaysia, SWOT analysis Pages: 9 (4811 words) Published: October 28, 2014

-459105-211455
-633730159385
71755095885
461200552705
-880745285750
BRIEF INFORMATION
The company is active in international trade and production of Automatic Car Wash Machines and Water Treatment and Re-Circulation Plants. HLS Company located in Istanbul Turkey. My main target in this project is I would like to export those car wash machine products from Turkey to Malaysia. As I saw the most Malaysian petrol stations do not provide car wash machines for their customers. However, Malaysians pay a lot for washing car in a private sector.

CONTENT
INTRODUCTION............................................................................................1 Background of Company......................................................................1 Product Description...............................................................................2 The reasons of Chosen Target Country.................................................2 SWOT ANALYSIS ........................................................................................3 Internal Factors (Strengths and Weaknesses)......................................3 External Factors ( Opportunities and Threats).......................................4 PESTEL ANALYSIS .......................................................................................5 Understanding the purpose of Pestel Analysis ....................................5 Introduction to Pestel Analysis............................................................6 Pestel Analysis of HLS Machines........................................................9 THE MODE OF ENTRY HLS IN MALAYSIA.............................................12 WHY HLS SHOULD EXPAND IT IS BUSINESS TO MALAYSIA............13 REFERENCES.................................................................................................15 INTRODUCTION

BACKGROUND OF COMPANY
They began to their activity as founding “Dogruluk Elektrik (Electricity)” in 1993. Our field of activity was dealing and servicing Italian “Ceccato” car wash systems in Middle Anatolian Area in Turkey. HLS Makina (Machinery) was founded in 2000 and began to produce our own car wash systems. The company is active in international trade and production of Automatic Car Wash Machines and Water Treatment and Re-Circulation Plants. We have installed more than 900 Automatic Car Wash Machines and Water Treatment and Re-Circulation Plants in Turkey and neighbour countries including Russia, Azerbaijan, Ukraine, Uzbekistan and Georgia. We have 15 staff at the producing center and 10 cars, 11 dealers and maintenance services work all around Turkey. HLS utilizes modern CNC machines in the production plant settled on 2500 m2 closed area and has a present production capacity of 250 machines per annum. We manufacture different types and sizes of Automatic Car Wash Machines which are our own designs, and also, tailor make machines to suit the needs of the customer. DBF owns Production, Quality and Service Certificates given by TSE (Turkish Standards Institution). COMMON FEATURES OF HLS MACHINES:

In the production, the best quality and pickled A1 quality steel sheets are cut, and bended on CMC and NC machines. After gas shielded welding, all the fabrication is hot dip galvanized, phosphate coated, electrostatic powder tainted and baked at 220 °C.Thus, for very long years no corrosion or rust will be seen. All brushes are procured from the best producer in Europe.

All electrical material and PLC are procured from the best producers like Siemens, Phonix, and Telemechanic. All pneumatic material is procured from the best producers like Univer, Rexroth, and SMC. Also, the gearboxes are from the best European companies.

Usage of aluminium brush shafts
In the design of our machines, we are eliminating use of very sophisticating specific parts on automatic controls "which to: our opinion is a burden to the customer and tries to minimize the maintenance costs. We try to use components, which...

References: http://www.startupoverseas.co.uk/expanding-a-business-in-malaysiahttp://www.hlsmachine.com/default.aspxhttp://www.matrade.gov.my/en/malaysia-exporters-section/33-trade-statistics/2751-top-10-major-import-products-2013http://www.miti.gov.my/cms/content.jsp?id=com.tms.cms.section.Section_40de0b6b-c0a81573-6a5e6a5e-6d80cc9bhttp://smallbusiness.chron.com/companies-need-overseas-58292.html
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