Pestel Analysis Thai Airways

Topics: Marketing, Management, Marketing plan Pages: 3 (985 words) Published: March 17, 2011
PESTEL analysis for THAI airways

Political factors are how and to what degree does THAI airways intervenes in the economy. Specifically, political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability by THAI airways Recently THAI airways stated that the growing economy will boost travel and passengers if Thailand has no political problems. Economic

Economic factors include economic growth, interest rates, exchange rates and the inflation rate of THAI airways. These factors have major impacts on how businesses operate and make decisions. For example, interest rates affect THAI’s cost of capital and therefore to what extent does passengers grows and expands Social

Social factors include the cultural aspects and include health consciousness of the employees and staff of THAI airways besides , population growth rate, age distribution, career attitudes and emphasis on safety of the airline wether on ground or in air. Technological

Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change in the latest trend of the airline industry. They can determine barriers to entry, minimum efficient production level and influence outsourcing decisions. Furthermore,

Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, and also affect flights in delaying or cancelation due to bad weather. Legal

Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Such as bad service of THAI airways may lead to people choosing other airline and may destroy the name of THAI airways.

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