pest of mary kay

Satisfactory Essays
Topics: Marketing
Biography on MARY KAY
THEIRN PRODUCTS RANGE
Task 1
ND PROMOTION:
2. DIRECT SUPPORT:

3. Internets:
Other methods can include

1. Newspapers :
2. Pamphlets:
3. Magazines:
4. Trade organization:
5. Market intelligence report:
6. Internal company records :
Personal selling:
Marketing mix:
Push and pull strategy:
Task 1 part b:
RASHES ON THE SKIN :
Addressing him:

DISCOUNT TO OTHER CUSTOMER :
PONDS

Task 2 part c:
Recruitment and selection:

Procedure
Step 1: Identify Vacancy and Evaluate Need
Step 2: Develop Position Description
Step 3: Develop Recruitment Plan
Step 4: Select Search Committee
Step 5: Post Position and Implement Recruitment Plan
Step 6: Review Applicants and Develop Short List
Step 7: Conduct Interviews
Step 8: Select Hire
Step 9: Finalize Recruitment

Importance of recruitment and selection motivation theories
Taylor theory:
Maslow theory:
Theory x and y
Herzberg theory:
Task 2 part f
Data base:
Uses of database

task 2 part b
Sales plan: determine the value of the product : the uniqueness and qualities your product have for example
Task 2 part d
Motivation
Roles of motivationFinancial rewards:
1. Salary
2. Wages
3. Commission
4. Profit sharing
5. Bonus

Non financial rewards:
1. Fringe benefits :
2. Job redesigning
3. Job enlargement
4. Job enrichment
5. Team working
6. Annual lunch at work with employees all together
7. Rest

Our history is full of theories which are said by famous business people
Taylor theory

Herzberg theory

Vroom
Roles of remuneration
TrainingRoles of training
Types of training
On the job training Off the job training Induction training :
THE CORPORATE CONCEPT
Task 2 part a
Mary kay mission
To achieve preeminence in the manufacturing products providing personalized service, marketing of personal care
Customers through our independent sales force. value and convenience to Mary Kay

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