Pest of Kfc

Topics: Dave Thomas, KFC, Louisville, Kentucky Pages: 6 (2007 words) Published: October 22, 2010
1.0: introduction

Kentucky fried chicken also knows as KFC, the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. People from younger age to older age also know the slogan of KFC, which is “Finger lickin’ Good”, and the old man with white suits hand holding a black color crutch. Nowadays, we can see KFC in any shopping centre, or some popular location. We can get service or their product easily, it really convenient. I want to conduct a PEST analysis of this company. First I have to cover the history of KFC, and hat services and products that KFC provide.

History of KFC

KFC, Kentucky fried chicken is born at year 1950 at a remarkable pace from one road side restaurant into an internationally renowned restaurant chain. KFC is founded by Harland Sanders in Corbin, Kentucky. He was born on a small farm in Henryville, Indiana, America, in 1890. Sanders open his first restaurant in a small front room of a gas station in Corbin, Kentucky. He had names the dining area as “Sanders Court & Café.”

In year 1936, Kentucky Governor Ruby Laffoon makes Sanders an honorary Kentucky Colonel in recognition of his recognition of his contributions to the state’s cuisine. Sanders also developed a unique, quick method of spicing and pressure – frying chicken. Finally, the business growth exceeded until he cannot handle, so he sold it to a group of people formed the Kentucky Fried chicken.

In 1964 Sanders sold Kentucky Fried Chicken to an investor group headed by John Y. Brown, Jr. and Nashville financier John (Jack) Massey that Colonel Sanders still was Kentucky Fried Chicken Goodwill Ambassador for helping and giving suggestion. Sanders Colonel died in 1980 he was 90 year old. Although he is no longer with us, his philosophies of hard work and excellent service we provide to our customers will always be a part of KFC tradition.

Products and services
The main product of KFC of cause is the original fried chicken. After this, the spicy fried chicken is coming up next. Except of these products, KFC also provide many different kind of fast food. For example, salads, sides, big box meal, meal for kids, desserts, and much different type of plated meals. Now the latest product is twister, it helps KFC increase many profit. People can order depends on their wants. It really convenient for customers. KFC also provide much kind of services, such as 24 hour service, free delivery for some selected location, online ordering, outdoor catering, kid play areas, special dining facility for business customers and more. It can save customers time and costs. That why people like to have meal at KFC.

2.0 Company PEST
PEST stands for political, economic, social, and technological. It is important for a business because it will influence the environmental impact of the business. Recognition is a useful way of pests, and looks forward to the external environment of commercial operation. The strategic that KFC use is demographic, the following factors are included in the demographical of the PEST of KFC. The first one is age, there is no age limit is focus by KFC, and they only target on every age of the society. But I think that KFC will target on younger more than the older. The second is household size, KFC will more target on a whole family members, that why KFC have provide many family packages meals. The next one is population. Population have played an important role in KFC. The light of population they can make their strategy. 2.0.1 Political factors

Political is the first element of PEST, it will influence the business in many type of way. Political can make many advantages and opportunities for a business. For example, in government policies. KFC have to obey the policies of the government in the location they run their business although KFC is a foreign company. KFC have handled this policy very well and obey the policy of the government, in order...

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• 2009. Strategy- introduction to PEST analysis. [Online] available from World Wide Web accessed: 12nd oct 2010
• Learn 2009. Marketing environment- PEST analysis. [Online] available from World Wide Web Accessed: 12nd oct 2010
• Khawaja Naveed 2010. KFC marketing plan for Pakistan. [Online] available from World Wide Web . accessed: 12nd oct 2010
• Lucky ee 2008. KFC new product plan. [Online] available from World Wide Web accesses: 12nd oct 2010
• A level of achievement business studies A level resources 2004. PEST analysis. [online] accessed: 13rd Oct 2010
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