Pest: Mobile Phone and Malaysia

Topics: Mobile phone, Mobile network operator, Telecommunication Pages: 9 (2630 words) Published: December 14, 2010

Telecommunication Industry in Malaysia
Telecommunications refers to the electronic transmission of signals of communications including such means as telephone, radio and television. It has the potential to create profound changes in business because it lessens the barriers of time and distance. Telecommunications not only is changing the way business operates but also is altering the nature of commerce itself. The telecommunications sector is expanding rapidly with the introduction of the latest services and equipment. This development has become a catalyst for the growth of the nation’

s commercial and industrial sectors. The integration of the telecommunications and computer industries also resulted in the rapid growth of sophisticated technology which ushers in a new Information Technology-based century. In addition, the telecommunications sector as an industry in its own right has gone through rapid growth too, and contributed much to the nation’

s economic development. The expansion and development of telecommunications services are important for the growth of the industrial and service sectors. To modernize and to increase telecommunications service growth rate, a competitive element was introduced in stages. The first step involved the incorporation of Telecom Malaysia in 1987 as a government-owned company. Later, new Companies were licensed to provide certain services such as mobile cellular telephones, pagers, two-way radio system and other value-added services. In the telecommunication sub sector, the modernization of telecommunication infrastructure in Malaysia and the surrounding region has provided excellent opportunities for the development of the telecommunication industry. Now, there are seven licensed domestic network operators in Malaysia incl uding Maxis Communications Berhad (“Maxis”), Telekom

Malaysia Berhad(TM), TT dotcom, Celcom Transmission (M) Sdn. Bhd., DiGi.Com Berhad (DiGi), Fiberail Sdn. Bhd. and Prismanet (M) Sdn. Bhd.
The continuous upgrading of the technology by Telecom Malaysia, the main telecommunication service provider, Celcom, Maxis and DiGi
has created opportunity for local companies such as Sapura Telecommunication and Alif Telecommunication.


The general scenarios of the three mobile telecommunication are as follows: Celcom Communications Celcom
(Malaysia) Berhad is the country’s most experienced and second largest mobile cellular telecommunication company with cover 4.1 million customers. It currently operates the most comprehensive network coverage in the country, covering 95% of the populated areas. It recently merged its business with that of TM cellular and is on track to meeting its integration objectives of a unified, new Celcom by October n year 2003. When the cellular phone market was opened up in 1995, Celcom upgraded to the GSM900 service and quickly grew to become the largest mobile phone company in Malaysia until it was overtaken by Maxis. During the Asian financial crisis in 1997 , Celcom’

s owner, Tan Sri Tajudin Ramli suffered a debt crunch, and his shareholding in Celcom was seized by Danaharta, the national asset restructuring company. Failure to resolve his debts resulted in the controlling stake in Celcom being sold to Telecom Malaysia, the government-owned incumbent fixed line operator in 2003. Telecom Malaysia proceeded to merge Celcom with its own mobile-operator subsidiary TM Touch through a reverse takeover of TM Touch. Celcom is currently doing nation wide promotion using power icons like including footballers Steven Gerrard, Michael Owen, Ryan Giggs and Robert Pires and Chinese entertainers JJ Lin and Wang Lee Hom. Recently just signed its first local power icon Maya Karin. Maxis Communications

Maxis was founded in 1987 by Will Wright and

idea guy

Jeff Braun to help publish
on home computers. Before then, the game was only available on a limited basis on the Commodore 64 due to few...

References: 1. 2. Telecommunications Essentials, 2
edition by Lillian Goleniewski and Kitty Wilson Jarrett 3. Essential Guide to Telecommunications, the (4th Edition) (Essential Guides (Prentice Hall)) by Annabel Z. 4. Telecommunications Systems and Technology by Michael Khader 5. Guide to Telecommunications Technology by Tamara Dean 6. Handbook of Telecommunications Economics by S. Majumdar, Volume 2. 7. Fundamentals of Telecommunications, 2nd Edition by Roger L. Freeman 8. 9. 10. 11. 12. 13. 14. ICT & Electrical Industries Division MIDA,Feb 2004 15. 16. 17. 18. Management of Information technology by Carroll W. Frenzel and John Frenzel
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