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PEST ANALYSIS RESTAURANT

By Gnognus1 Apr 13, 2015 795 Words
PEST ANALYSIS
RESTAURANT MARKET

Aims of the Presentation






To explain the meaning of a PEST
analysis.
To identify and analyse external
factors that affect the restaurant
industry.
To conduct original research into
PEST factors.

Task 4












Assignment: Develop a marketing mix for a new/existing chocolate or soft drinks product.
Task 4: Conduct a PEST analysis, which analyses the external factors, which affect the market for your product/service.
Grading Criteria: AO4
Explain what is meant by a PEST analysis.
Describe the political factors which could affect your product Describe the economic factors which could affect your product Describe the social factors which could affect your product
Describe the technological factors which could affect your product Use textbooks and the internet to help with the theory. Summary market research reports and news sites are especially good for PEST factors. You must give very precise points and try wherever possible to support your points with examples and statistics.

Make each point, in each section, separate. You can bullet point each factor, but you need some explanation of the point. It should not be simply be a list.

PEST ANALYSIS







A PEST Analysis looks at what is happening
in the external environment of the
restaurant industry. These factors are
usually beyond the control of a business. A
PEST looks at the following factors which
could affect your restaurant:
Political
Economic
Social
Technological

A Quick Quiz


In which category would you put each of
the following:



Inflation
Changing eating habits
Introduction of new touch screen ordering systems
Unemployment
Food Hygiene Laws
Increase in the number of older people in the population
Advertising on mobile phones
Ban on smoking in public places









PEST ANALYSIS











A PEST analysis helps businesses:understand whether a market is likely to grow or decline keep up with and take advantage of change
Avoid taking decisions which are doomed to fail
Explain briefly what is a PEST Analysis. You can use the
following links to help:http://marketingteacher.com/Lessons/lesson_PEST.htm In some places you will also see this referred to as
PESTEL;SLEPT or STEEPLE. They are the same thing!
Use the following slides to help you conduct a PEST analysis for the restaurant industry. You can copy and paste graphs
and articles but must make an effort to explain them.

Economic Factors – The Credit
Crunch









What is economic growth?
Describe the trend in
economic.
How will this change affect
the restaurant industry?

http://news.bbc.co.uk/1/hi/
business/7789844.stm
http://
www.statistics.gov.uk/cci/n
ugget.asp?id
=192
http://www.allegra.co.u
k/pdf-files/Allegra%20%20UK%20Independent%20R
estaurant%20Operator%20
Survey%202008%20-%20Sam
ple%20Slides.pdf

Economic Factors –The Credit
Crunch


Unemployment Rate for the UK
per cent, seasonally adjusted, source: Labour Force Survey and Claimant Count Labour force survey

6.0

6.0

5.5

5.5

5.0



5.0

P
e
r
c
e
n
t

Labour Force Survey
4.5

4.5

4.0

4.0

3.5

3.5

3.0

3.0

Claimant count

2.5

2.0

00

01



http://news.bbc.co.
uk/1/hi/business/77
89784.stm



http://www.tutor2u.ne
t/blog/files/Employme
nt_Surveys_for_the_UK
_Economy.ppt

2.5

2.0
02

03

04

05

06

07

08

Source: Reuters EcoWin

Describe the trend in
unemployment
How will this trend
affect the restaurant
market?

Economic Factors - Inflation









What is inflation?
Describe the trend in
inflation
How will this trend
affect the restaurant
market?
http://news.bbc.co.uk/
1/hi/business/7844962
.stm
http://www.tutor2u.net
/economics/presentatio
ns/ukinflation2007b/de
fault.html

Social factors






Describe the trends in the
U.K population, both for
overall size and
male/female ratio. How
could these trends affect
the restaurant market?
http://www.statistics.gov.u
k/cci/nugget.asp?ID=6
http://news.bbc.co.uk/1/hi
/8318010.stm
http://www.statistics.gov
.uk/downloads/theme_popul
ation/KPVS32_2005/KPVS200
5.pdf

Social factors







What evidence is there that
the U.K. population is
becoming more obese? How
will this affect the restaurant
industry?
http://www.dh.gov.uk/prod_co
nsum_dh/groups/dh_digitalass
ets/documents/digitalasset/dh
_073033.pdf pages 4 & 6
http://www.ukinvest.gov.uk/F
eature/4034197/en-GB.html
http://www.allegra.co.uk/p
df-files/Allegra%20-%20UK%
20Independent%20Restaurant
%20Operator%20Survey%20200
8%20-%20Sample%20Slides.pd
f

Technological factors










How could the restaurant
industry be affected by each
of the following technological
innovations:
The Internet
Touch Screen ordering
Vending machine advances
Mobile phone technology
http://www.caterersearch.com
/Articles/2008/01/31/318570/t
echnology-trends-of2008.html

http://www.caterersearch.c
om/Articles/2007/01/31/311
198/technology-trends-in-2
007.html

Other factors










Are there any other PEST factors that might affect
your specific type of restaurant?
Do a random Google search and see if you can add
original research of your own. Describe the trend
and explain how it would affect your restaurant.
Try some of these:
http://
www.marketresearchworld.net/index.php?option =
com_content&task =view&id=1134&Itemid=48
http://www.mbplc.com/index.asp?pageid=412
http://www.mbplc.com/index.asp?pageid =416

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