Pest Analysis on Nokia

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December 2nd, 2010 Nokia Corporation (Finnish pronunciation: [nki]) (OMX:NOK1V, NYSE: NOK, FWB: NOA3) is a Finnish multinationalcommunications corporation that is headquartered in Keilaniemi,Espoo, a city neighbouring Finland's capital Helsinki.[3] Nokia isengaged in the manufacturing of mobile devices and in convergingInternet and communications industries, with over 123,000 employeesin 120 countries, sales in more than 150 countries and global annualrevenue of EUR 41 billion and operating profit of ¼1.2 billion as of 2009.[1] It is the world's largest manufacturer of mobile telephones:its global device market share was 30% in the third quarter 2010,down from an estimated 34% in the third quarter 2009 and anestimated 33% in the second quarter 2010.[2] Nokia's estimated shareof the converged mobile device market was 38% in the third quarter,compared with 41% in the second quarter 2010.[2] Nokia producesmobile devices for every major market segment and protocol,including GSM, CDMA, and W-CDMA (UMTS). Nokia offersInternet services such as applications, games, music, maps, media andmessaging through its Ovi platform. Nokia's subsidiary NokiaSiemens Networks produces telecommunications network equipment,solutions and services.[4] Nokia is also engaged in providing freedigital map information and navigation services through its wholly-owned subsidiary Navteq. In the case of Nokia, it can be classified as international organization.It basic for global brand, which is required to focus on macroenvironmental factors, such as Nokia. Macro environmental factorscomprise Political, Economics, Society, and Technology, viz, PESTAnalysis. It is necessary force that Nokia has to concern and knowwhat is happening in the other countries at the moment. Because thereare different culture and different external factors between differentcountries, Nokia has to adjust its strategic plan in order to developinternational market. Political It is

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