Pest Analysis of Uae Banks

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Executive Summary

In this report we did a meticulously researched investment products and financial services for Ms Prakesh, Regional Marketing Manager of MFS. We wrote about banks in the UAE and the tow main categories of banks that are local banks and branches of foreign banks. However the number of banks of both national and foreign banks reached 61 banks, which shows the success of the financial services in the UAE. We also analysis the external macro-environment that affects all firms of industry, PEST analysis is a short form of Political, Economic, Social, and Technological factors that should be considered for any foreign investment. We have analysis for Ms Prakesh all those factors and we found that the UAE is a very suitable for open a business because it have a developed and increased financial income. The UAE have shown a success in many fields like the Internet, education, medical, growth GDP and trades. In this report also we wrote about the competitors, about their products and services and promotions. Ms Prakesh is interesting in Islamic Banking so we have researched about it and we wrote about one of the Islamic banks in the UAE, which is Abu Dhabi Islamic Bank. Table of content
Executive Summary 1
Introduction 3
Pest Analysis 4
Political Factors 4
Economic Factors 4
Social Factors 6
Technological Factors 7
Date 8
Number of users 8
% POP 8
What does PEST tells Ms. Prakesh? 8
General information about Banks in the UAE 9
Volume 10
Banks in the UAE 10
Value 10
Competitors 12
Product and Services 12
Abu Dhabi Islamic Bank 12
1. Deposit Product 12
2. Cards 13
3. Financing product 13
4. Branches 14
Abu Dhabi Commercial Bank 14
5. E-Dirham 15
6. Loans 15
Promotion and advertising strategies 16
Distribution strategies 16
Pricing strategies 17
Comparison Table 17
Conclusion 18
Bibliography 19 Introduction

Mid-east Financial Services (MFS) is the local investment-banking part of the Global Bank Group (GBG); it

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