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Pest Analysis of Iran

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Pest Analysis of Iran
PEST Analysis On Iran Telecommunication Industry

Mona Yoosefi
Siavash Farahbakhsh
Seyedeh Sara Mohammadi
Omid Maghazei
Fariba Tavakoli
Parisa Bakhtiari

May 2012

Professor
A.Rangone

(787193)
(786283)
(787582)
(786142)
(787217)
(787226)

Business Strategy

GDP(Purchasing Power
Parity) (Billion$)

GDP Current Prices
($ Billion)

1000

500
450

900

400

800

350

700

300

600

250

500

200

400

150

300

100

200

50

100

0
1998

2000

2002

2004

2006

2008

2010

2012

0
1998

2000

2002

2004

2006

2008

2010

2012

GDP – Per Capita
(PPP) (US$)

GDP- Current Prices
(Per Capita) ($Billion)
6000

14,000
12,000

5000

10,000

4000

8,000
6,000

3000

4,000

2000

2,000
0
1995

1000
2000

2005

2010

2015

0
1995

2000

2005

3
2.5
2

GDP- Real Growth Rate (%)

1.5
1
0.5
0
2009

2010

2011

2010

2015

UPopulation nemployment Year
Population
Population of Unemployment/ Active
Average annual population growth rate

1996
60055488

2006
2011
70,472,846
74,961,702
population(employment % unemployment)
+
1.61
1.30%
74,961,702

70,472,846

16
14

60055488

12
10
8
6
4
2

0
1996

1996

1998

2006

2000

2002

2004

2011

2006

2008

2010

2012

2014

Inflation

Source: IMF

Measured:
Consumer Price
Index

Annual percentage change

In the cost to the average consumer of acquiring a basket of goods and services  MONOPOLY LEGISLATION

 Tight government control over licensing of mobile phone operators
 Currently there are two operators in Iran:
 Iran Telecommunication
 Company (TCI) and Irancell

 Environmental Protection Laws

 Taxation policy

State-owned
49% owned by South Africa's MTN group

Most
Important
one

Harmful effects of radiations Operators

From revenues

Customers

6% VAT
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