SEMESTER SPRING 2013 INTRODUCTION TO BUSINESS (MGT211) ASSIGNMENT NO. 01 DUE DATE: 2ND MAY 2013 MARKS: 20
TOPIC: PEST Analysis for New Business
Learning objectives To get knowledge about the importance of a PEST analysis. To know about the qualities of a good businessman. Learning outcomes After this assignment, student will: To understand the role of PEST analysis for goods and services. To understand the qualities of a good businessman required for the success of a business. Case: Ali and Hassan are Master of Business Administration degree holders and they want to establish a new business in Fast Food Industry in partnership with the name AH Hot & Spicy Fast Foods. For this purpose, they made analysis of different market situations of this Industry; also for their business they analyzed different environments in which a business works that social, technological, political and economic. They are full of team spirit and having good technical skills and abilities to work and run the business. 1 | P a g e
After analyzing the market internal and external factors, they received basic knowledge important for any new enterprise. Finally they decided to start the business in Islamabad. Requirement: Perform a PEST analysis for AH Hot & Spicy Fast Food. Note: Your analysis should be based on facts about your city and you are also required to mention the source of facts you will use for the PEST analysis in this assignment. IT is also suggested that first you read material about PEST analysis.
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