PEST analysis of Brazil

Best Essays
This paper will focus on Legoland theme park company possible expansion in Brazil. I will use PEST framework as a guideline for analysis and other analysis methods, such as Porter´s or Hofsted, if needed. First, paper will analyze the external environment that affects decision making and furthermore, provide some internal environment information about Legolands strengths and weaknesses.
Brazil is South America's most significant country, an economic giant and one of the world's biggest democracies, with fifth large population in the world (News.bbc.co.uk, 2013). In coming years Brazil will host two huge sport events, World Cup in 2014 and Olympic Games 2016, which have obviously some impact in PEST- analysis areas. When speaking about Brazil it is important to know about Jeito Brasileiro, the Brazilian way of doing things. In business that means that Brazilians prefer go around the rules when an obstacle presents (Morrison and Conaway ,2006).
Today LEGOLAND has all together six theme parks located in North America, Europe and Asia. Company is not fully owned by Lego Group itself, rather theme parks are owned and operated by the British theme park company Melin Entertainment, which operates in all parts of the world besides South America. Core values that LEGO want to make universal are Creativity,Imagination, Learning, Fun and Quality (Jones and Shaheen, 2013), (Merlinentertainments.biz, 2013).

2.Political environment
According to Ministery of foreign affairs Danmark, Brazil is a federal republic with a federal government divided into three independent branches - executive, legislative, and judicial. The President has executive power (being both the Head of State and Government) although advised by the Cabinet. Legislative power is at the National Congress, while judicial power lies with the judiciary Supreme Federal Court, and the regional federal courts. The country is a parliamentary democracy with a presidential regime and next presidential,

You May Also Find These Documents Helpful

  • Good Essays

    Pest Brazil

    • 938 Words
    • 4 Pages

    BRAZIL PEST Political environment • Greed and Corruption • Increase in government expenditures • Political stability and emphasis on consistent economic policies and growth • Position of international influence and power (BRIC) • Many environmental restrictions and regulations (Protection of Amazon) • Going into business: • High bureaucracy, lack of transparency of rules and slow legal procedures (are hurdles to overcome and make brazil a difficult country to do business in) • The huge…

    • 938 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Pest Analysis

    • 3525 Words
    • 15 Pages

    Pest Analysis Demonstrate an understanding of PEST analysis (macro-environmental assessment) by identifying the key factors of change in the environment for an organization of your choice. Critically analyze the impact of these changes on the market and the corresponding strategies to tackle these changes. I would like to propose milk powder in the mainland China as an example to illustrate the PEST analysis. Political - The political arena has a huge influence upon the regulation of businesses…

    • 3525 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Pest Analysis

    • 535 Words
    • 3 Pages

    PEST analysis PEST analysis stands for "Political, Economic, Social, and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market…

    • 535 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    art European air hub at Leipzig/Halle Airport in Germany. In this document I will be covering both a PEST and SWOT analysis of DHL as a company. PEST Analysis of DHL, the PEST itself looks into the Political, Economic, Social and Technological Factors of a company and its marketing environment. Focusing on the internal environment, micro-environment and the macro-environment. Using a PEST analysis should always be considered when entering a new market, Launching a new product or service, considering…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Pest Analysis

    • 1191 Words
    • 5 Pages

    MAMEE-DOUBLE DECKER (M) SDN BHD ANALYSIS OF THE MARKETING PROGRAMMES A) PEST ANALYSIS PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organization’s supply and demand levels and its costs. The radical and ongoing changes occurring…

    • 1191 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Pest Analysis

    • 1878 Words
    • 8 Pages

    MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman, based…

    • 1878 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    PEST Analysis

    • 334 Words
    • 2 Pages

    PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions…

    • 334 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Pest Analysis

    • 1119 Words
    • 5 Pages

    PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political, Economical, Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed…

    • 1119 Words
    • 5 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Pest Analysis

    • 313 Words
    • 2 Pages

    PEST ANALYSIS PESTLE stands for “Political, Economic, Social, Technological, Legal and Environmental” and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports. By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization. PEST Analysis Fast Foods The various Political, Economic, Social and Technical factors that a firm needs to…

    • 313 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Pest Analysis

    • 827 Words
    • 4 Pages

    Bangladesh. Central bank boosts commercial banks to finance more and more in the agricultural sectors, pharmaceuticals sectors. Government puts pressure on these banks to provide loans to SMEs and individuals. PEST Analysis (Political, Economic, Social, and Technological) A PEST analysis is an analysis of the external macro-environment that affects all firms including banking industry. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment…

    • 827 Words
    • 4 Pages
    Satisfactory Essays