Pest Analysis for Thorntons Expanding Business in China and India
PEST Analysis for Thorntons
——Expanding Business in China & India
WANG Keyun, REN Yuchen, ZHOU Yihui, LIN Xi, SHI Zhengjun, YANG Liuyi
Nottingham University Business School
University of Nottingham Ningbo China 2012/11/1
Table of contents ......................................................................................................
1 Executive Summary .................................................................................................
2 1. Company Overview and Introduction ...............................................................
3 2. Analysis for China ..............................................................................................
4 2.1 Economic Environment .....................................................................................
4 2.1.1 Chinese Macroeconomic Environment .....................................................
4 2.1.2 China Chocolate Industry .........................................................................
5 2.1.3 Infrastructure ..........................................................................................
5 2.1.4 Bank system ............................................................................................
5 2.2 Political Environment........................................................................................
6 2.2.1 Political system and Social Stability .........................................................
6 2.2.2 Government Interventions and Protectionism ..........................................
6 2.2.3 FDI Stimulus ............................................................................................
7 2.2.4 Intellectual Property Rights (IPR) ............................................................
7 2.3 Socia-culture ....................................................................................................
8 2.3.1 Cross-culture Management Barriers
——Expanding Business in China & India
WANG Keyun, REN Yuchen, ZHOU Yihui, LIN Xi, SHI Zhengjun, YANG Liuyi
Nottingham University Business School
University of Nottingham Ningbo China 2012/11/1
Table of contents ......................................................................................................
1 Executive Summary .................................................................................................
2 1. Company Overview and Introduction ...............................................................
3 2. Analysis for China ..............................................................................................
4 2.1 Economic Environment .....................................................................................
4 2.1.1 Chinese Macroeconomic Environment .....................................................
4 2.1.2 China Chocolate Industry .........................................................................
5 2.1.3 Infrastructure ..........................................................................................
5 2.1.4 Bank system ............................................................................................
5 2.2 Political Environment........................................................................................
6 2.2.1 Political system and Social Stability .........................................................
6 2.2.2 Government Interventions and Protectionism ..........................................
6 2.2.3 FDI Stimulus ............................................................................................
7 2.2.4 Intellectual Property Rights (IPR) ............................................................
7 2.3 Socia-culture ....................................................................................................
8 2.3.1 Cross-culture Management Barriers