Pest Analysis for Apparel Industry

Topics: Tamil Nadu, Retailing, Coimbatore Pages: 3 (726 words) Published: March 5, 2013  



Demand Analysis of Kid’s Wear Market

By: Jayakumari.M and Sankar  


Demand Analysis of Kid’s Wear Market
By: Jayakumari.M and Sankar
Abstract Kid’s wear is getting its importance and scope in today’s market. Dynamics of children’s wear are changing with manufactures& retailers burgeoning private brands. Considerable amount of studies of have been done on kids wear market. Recent studies shows that markets for children’s wear were increased from time to time. This report focuses on the Coimbatore, Tirupur and Erode Kids wear market, its structure, size, growth rate & market trends. It provides a comprehensive analysis of the characteristics, and growth drivers of the children’s apparel segment .It further discusses about the competitors critical success factors. It also gives a rejection of the future of this segment. The report is useful for manufactures and retailers in the apparel industry. Introduction The competitors for kid’s wear market have been increased for the past decades. This article aims to analyse the market for kids' apparel that is taking place in the stores throughout the year. Children's apparel includes clothing for kids between 1 and 14 years of age. In India kid’s apparel is one of the fastest growing markets which constitute 10% per annum. It was found that people prefer buying functional kids' apparel rather than branded ones. Objectives • To analyse the demand of kids wear market in Coimbatore, Tirupur, and Erode. • Find out the sales turnover period of one year. • Find out the aspects to accept the new brand. • Find out the competitors in the market. • Introduce a specialised kids store in anyone of this place (Coimbatore, Tirupur, and Erode). Scope • In this innovative report, it presents global and Indian kids garment market overview. • An assessment unbiased and frank of growth expectations. • An assessment of market size and growth drivers in kids wears market...
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