Pest
Task 1-Analysis of the Macro-environment
Identify all the issues you can think of that might impact upon Hotel Chocolat and write them down in the relevant boxes. PESTEL Analysis | Political | * They are providing direct funding and management skills in the Osuben Basin region to launch and maintain sustainable projects to improve the lives of cocoa farmers | Economical | * 5% discount on all products for member of the tasting club * Hotel Chocolat guarantee that they will buy all the quality cocoa that farmers in the programme wish to sell, at 30% - 40% above the world market price | Socio-cultural | * Offer customers the opportunity (for a small fee) to become Tasting Club Members * Providing original tasting chocolate and keeping up with customer trends | Technological | * An award-winning website * 2 million of their customers (70%) come through the website * The company’s marketing capability and use of IT in developing the company’s website has enabled it to track and quickly spot trends in changes to consumer buying patterns * They also support the farmers through workshops and access to technical expertise. Hopefully the additional security will encourage the farmers to invest in developing their farms. | Environmental | * In Lucia, they are growing their own cocoa. They are currently restoring the historic Rabot Estate, planting new trees and harvesting record quantities of cocoa. * Hotel Chocolat set up a seedlings nursery in Osuben village. The seedlings that they raised were a new, hardier variety of hybrid cocoa which would be more resistant to disease | Legal | * The government of St Lucia fully support Hotel Chocolat in their aims and they are the lead partner in their Cocoa Expansion project. |
In my opinion the greatest potential affect to Hotel Chocolat would be Technological. This is because 70% of its customers come from buying online. Currently this is making a positive impact on the company, as
Identify all the issues you can think of that might impact upon Hotel Chocolat and write them down in the relevant boxes. PESTEL Analysis | Political | * They are providing direct funding and management skills in the Osuben Basin region to launch and maintain sustainable projects to improve the lives of cocoa farmers | Economical | * 5% discount on all products for member of the tasting club * Hotel Chocolat guarantee that they will buy all the quality cocoa that farmers in the programme wish to sell, at 30% - 40% above the world market price | Socio-cultural | * Offer customers the opportunity (for a small fee) to become Tasting Club Members * Providing original tasting chocolate and keeping up with customer trends | Technological | * An award-winning website * 2 million of their customers (70%) come through the website * The company’s marketing capability and use of IT in developing the company’s website has enabled it to track and quickly spot trends in changes to consumer buying patterns * They also support the farmers through workshops and access to technical expertise. Hopefully the additional security will encourage the farmers to invest in developing their farms. | Environmental | * In Lucia, they are growing their own cocoa. They are currently restoring the historic Rabot Estate, planting new trees and harvesting record quantities of cocoa. * Hotel Chocolat set up a seedlings nursery in Osuben village. The seedlings that they raised were a new, hardier variety of hybrid cocoa which would be more resistant to disease | Legal | * The government of St Lucia fully support Hotel Chocolat in their aims and they are the lead partner in their Cocoa Expansion project. |
In my opinion the greatest potential affect to Hotel Chocolat would be Technological. This is because 70% of its customers come from buying online. Currently this is making a positive impact on the company, as