Technique-Appeal: Use of Justifiable and Valid Arguments to Sway an Argument

Technique/Appeal | Definition | Examples | Rhetorical Question | Question that does not require and answer | "Did anyone listen to the garbage he was spouting?" | Attack | Criticising or opposing a individual or an idea | "Her comments are little more than adolescent gibberish." | Hyperbole | Exaggeration or overstatement used to imply something is better/worse or more/less than important | "we are all being brainwashed by reality t.v shows…" | Humour, Sarcasm or Satire | The quality of being amusing, through the use of irony, pun, sarcasm, satire etc | "George and his weapons of mass distraction." | Figurative Language | Describes something as something else. | She was a fox. | Generalisation | Broad statements inferred from specific cases | "This was poor behaviour was modelled by parents…" | Statistics and Expert Opinion | Material used to support an argument: * Facts and stats * Expert testimony * Research findings * Anecdotal effects | "The cities 1.5 million dollar debt…." | Inclusive Language | Use of personal pronouns to involve or exclude groups | "we all have a role to play…" | Vivid Imigary | Use of images and language to illustrate points | "Australia is a fabric woven of many colours." | Appeal to Patriotism | Attempts to persuade through emotional manipulation; targeting particular interests or concerns: * To fear * To sympathy * To family values * To logic * To hip pocket nerves * Patriotism * Guilt, Safety, Lifestyle… Refers to ones love for their country and their willingness to sacrifice for it. | "Long range weapon weapons don’t discriminate - we are all a target." Used in the army, navy advertisements."Be aussie and eat lamb." | Appeal to family Values | The use of values to be applied to your families. | Respect, Love and Cooperation | Appeal to a sense of Fear | Emotional manipulation to evoke fear. | "If you don't do this, terrible things will happen." | Appeal to Freedom/ Liberalism/