Persuasive Speech Study Guide

 Persuasive Speech Study Guide

Monroe Motivated Pattern

Introduction Attention Step

Attention getter
+ Orientation
+ Central idea (Your stand)

Body

Need Step

Body (1st main idea): Show them that a problem exists with the current situation and something needs to change.

Satisfaction Step

Body (2nd main idea): Having aroused a sense of need, satisfy it by presenting a solution to the problem. Show your plan and prove that it will work.

Visualization Step

Body (3rd main idea): Help the audience imagine how much better conditions will be once your plan is adopted. Or, paint a picture of disaster if your plan is not implemented.

Action Step

Once the audience is convinced your policy is beneficial, state the exact action they must take.
Conclusion

Summary clincher Problem-Solution Pattern

Introduction
Attention Step
Attention getter
+ Orientation
+ Central idea (Your stand)

Body

Need Step

Body (1st main idea): Show them that a problem exists with the current situation and something needs to change.

Satisfaction Step

Body (2nd main idea): Having aroused a sense of need, satisfy it by presenting a solution to the problem. Show your plan and prove that it will work.

Action Step

Once the audience is convinced your policy is beneficial, state the exact action they must take.
Conclusion
Summary
Clincher

Statement of Reasons

Introduction
Attention Step

Attention getter
+ Orientation
+ Central idea (Your stand)

Body

Reasons

Body (1st main idea) : 1st reason

Reasons

Body (2nd main idea) : 2nd reason

Reasons

Body (3rd main idea) : 3rd reason

Action Step

Once the audience is convinced your policy is beneficial, state the exact action they must take.
Conclusion

Summary
Clincher

Comparing Advantages Pattern

Introduction
Attention Step

Attention getter
+ Orientation
+ Central idea (Your stand)

Body

Advantages

Body (1st main idea) : 1st advantage over the alternative

Advantages

Body (2nd main idea) : 2nd